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ad extensions
interesting usage
smallcompany




msg:4202562
 4:29 am on Sep 16, 2010 (gmt 0)

I just saw an ad with extensions turned on which said:

Exclusive Deals on ... - Save on ... - Order Today!

Basically those are the three extensions with (probably) same links, and together they make a sentence which is all linked, just like if the text of an ad was a link.

I'm guessing this is not what AdWords developers have aimed ad extensions for - but maybe they did - this would be quite an extended ad.

I wonder what would AdWords folks say about it.

 

RhinoFish




msg:4202717
 12:35 pm on Sep 16, 2010 (gmt 0)

+maybe soon they'll have a rule that each must go to a different page...
+then some webmasters will build those "different" pages...
+then there'll be a rule about qs for sitelink pages...
+...

must be funny working at G watching the kicking and scratching.

ZeeOne




msg:4203160
 8:42 am on Sep 17, 2010 (gmt 0)

I think it's great that you can use it for such functionality. Though it does push up those top-spot prices given how everyone wants more ad-space.

I've been doing some AB testing between different campaigns (though different industries) and I'll let you know that the one with the ad extensions enabled is rocking it right now.

briggidere




msg:4205128
 5:07 am on Sep 22, 2010 (gmt 0)

Don't forget that AdWords decides which links to use as site links so it can backfire if they get mixed up.

ZeeOne




msg:4211514
 9:32 am on Oct 5, 2010 (gmt 0)

I was wondering what decided which site links it uses, thanks briggidere.

For interests sake, would it display all 4 if you only had 4 site links?

PayMePerClick




msg:4211568
 11:47 am on Oct 5, 2010 (gmt 0)

I've only ever tried entering 4 and have always had all 4 show up.

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