I think it's going to be a lot more important to use the search suggestions feature for keyword research as this is what Google is going to push towards for the predictive search query.
Google said it takes an average of 9 second per entered query but if the results are changing along the way it's unlikely that people will stop for 3 seconds while typing their query unless Google gets it spot on for them.
If you think about it, the people who take longer to enter their queries might use the predictive search a lot more than the experienced searchers as it could save them quite a bit of time.
Wow...three seconds? That's pretty shameful on Google's part.
I mean, there's going to be a lot of pausing for 3 seconds just as people wonder what the hell their search page is doing. This new instant search isn't actually easy on the eyes.
It's basically just a tweaked version of autocomplete.
This will be especially true for search phrases that contain more than two words- thus resulting in more typing time, more attempts by Google to guess at what the searcher really wants and more confusion.
I was doing some medical research this morning via G and some of my search phrases were quite long and it felt like I was having a seizure the way the screen flashed around.
Since they turned it on, yesterday, take a very close look at your impressions from then and for a period of time. If there is no discernable change, then it could be working fine. If there is a change, for the worse, let us know.
I shall be watching the impressions and click more closely over the next few weeks.
I'm seeing a doubling of impressions last three days. Today up almost 3 times normal. Click count down. I expected more business with impressions rising so much. Overall impressions really up for one word keywords somewhat for two word phrases. It will probably take 1-2 months to see if prices go up or things stabilize etc etc.
I have noticed changes - Increase in number of impressions of 2 word keywords after Google rolled out Instant search, long tail keywords might fade away if trend continues. CTR has decreased. QS remains unchanged. Anybody experiencing the same situation?
Impressions are up 2-3 times their normal across most of the accounts I manage. Overall clicks are down. Conversion rate is up a bit, but overall accounts are seeing lower conversions because of the decrease in clicks. No change to quality score in any of the accounts, yet.
One national campaign with 600 daily conversions now saw 450 yesterday.
My take is people are engaging more on Google with different search results before they click over to another site. Like they want to research all options before they HAVE TO click to another site and possibly waste time. It's also a new system so people may be in exploratory mode.
We will have to wait a good month or two after Google rolls out this new search interface to get a better idea of what to consistently expect.
If these are counting as impressions, then Google's plan is working perfectly. More impressions will decrease your CTR and drive your click price up.
Isn't this all relative. I mean, if CTR for everyone else stays the same and only yours drop, your click price may go up. But in this case, everyone is going to see a drop in CTR which means the click price should not be affected.
Having said that, I see another reason why click prices can go up. With the predictive search queries showing up, I see a standardization of long tail. People researching on 'red widget' may all end up entering the same 'red widget reviews' keyword because Google shows them that.
Consequently, even if there are several different keyword combinations that people may have otherwise used, they will now all end up using the same keyword combination - thus driving the price up for this keyword.
I used GD as a test with 3 domain names, that I'm yet to build sites for. The UI is crap, spammy and designed to tick all the boxes for you so all you can do is click BIG buttons and pay more than what you turned up to their site for.
I'll be more than happy if they get sold. At least there is a hope for improvement.