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Are my 2 campaigns competing with each other?
one is search only the second is search network plus partners
icedout




msg:4197954
 7:03 pm on Sep 7, 2010 (gmt 0)

I wasn't sure of what type of results google search partners were bringing me so I decided to split up my campaign which was for both google search AND search partners into 2 campaigns.

I was hoping google would give me the option of doing one campaign for google.com only and one for search partners only, but unfortunately I was only able to set it up like this:

Campaign 1: Google search only
campaign 2: Google search and partners network.

I'm concerned however that now that I'm competing against myself on the same keywords on Google search.

Should I be concerned? Any one else found a good way to track this?

 

LucidSW




msg:4198142
 3:21 am on Sep 8, 2010 (gmt 0)

A year ago, I said this wouldn't work. However, I recently tried it and it works, although I'm not saying it would work perfectly every time. The trick is to set campaign #2 with lower bids. The idea is that the Google-only campaign would trigger more often while the search partners campaign would trigger mostly on the search partners.

You are competing against yourself in a way. There is no way to trigger campaign #2 100% of the time on the search partners only. But if you get 90% of the time, I think that's acceptable, even 80% would be.

RhinoFish




msg:4198474
 12:27 pm on Sep 8, 2010 (gmt 0)

"I wasn't sure of what type of results google search partners were bringing me"

Segment by Network (unless you mean you're an affiliate or otherwise don't have access to true conversion tracking).

icedout




msg:4198908
 12:36 am on Sep 9, 2010 (gmt 0)

thanks Lucid, that makes sense.

Rhino, for segment by network do you mean in google analytics or in the adwords backend?

RhinoFish




msg:4199312
 1:40 pm on Sep 9, 2010 (gmt 0)

Live in AdWords.

blog.searchenginewatch.com/adwordstoolbar0210.png

icedout




msg:4199338
 2:30 pm on Sep 9, 2010 (gmt 0)

nice Rhino! can't believe I didn't see that before, now I can see that my search partners networks actually is performing. thanks for that tip!

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