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Need Help With Adwords Adgroup Structure
Need Help With Adwords Adgroup Structure
tony442200




msg:4196707
 2:43 am on Sep 5, 2010 (gmt 0)

I am fairly new to adwords, so I have a noob question that I have been confused about. Some of the products we are advertising with (using google adwords) come in different quanities. For example most of them come in a box of 50 or a box of 100.

Is it a good idea to create an adgroup for each size of the product? For example should I one adgroup for 50ct boxes and another for 100ct boxes? I read that highly targeting my ads is always a good idea. When someone searches for "blue widgets 50ct" I want the 50ct ad to display not one for the 100ct boxes, what is the best way to accomplish this? and is this a good way to do this?

Should I go one step further and have 3 separate ad groups for one product? For example one adgroup with ads for 50ct boxes (with keywords relating to specifically the 50ct product), the second adgroup with ads for the 100ct boxes (with keywords relating to specifically the 100ct product), and the third adgroup with ads for the product name in general? (with keywords relating specifically to the product name without any reference to a quanity ) EX. "blue widgets" NOT "blue widgets 100ct"

Any ideas would be helpful , basically I am trying to figure out the best way to highly target my ads. I want a specific ad or set of ads to show when users use specific keywords.

Thanks for your help I hope this makes sense....

 

netmeg




msg:4196785
 1:44 pm on Sep 5, 2010 (gmt 0)

Do people actually search for the count of your products? I have clients who sell things that come in cases of 10 to 10,000, and people rarely add the the count to their search.

I don't think you need to break it down like that. It depends on your products, and how many you have to offer, but when I am dealing with a lot of products, I might set up the campaign for a group of related products, and the ad groups for different types of products, such as

Campaign: Widgets
Ad Group: Plastic Widgets
Ad Group: Wooden Widgets
Ad Group: Metal Widgets

If you use phrase match "blue widgets" it should pick up both blue widgets 100ct and blue widgets 50ct.

But be pretty sure your customers are actually searching that way.

benacheson




msg:4198381
 8:41 am on Sep 8, 2010 (gmt 0)

Pack size has absolutely no keyword relevance. Your landing page should ideally be product information with the ability to select pack size.

benacheson




msg:4198382
 8:42 am on Sep 8, 2010 (gmt 0)

Pack size has absolutely no keyword relevance. Your landing page should ideally be product information with the ability to select pack size.

SanDiego Art




msg:4199620
 7:16 pm on Sep 9, 2010 (gmt 0)

If these products have separate URLs it might be worth it. Also, if you use the price in the Ad Copy, then it might be worth creating multiple ad groups, or at least multiple ads that have each price point to see if there is a difference in CTR/conversion.

ShortTom




msg:4202539
 3:04 am on Sep 16, 2010 (gmt 0)

Ditto on SanDiego's point. If you include prices in your ads I would think you might see some CTR difference, as well as if you use the quantity in the ad itself. The idea isn't to increase your quality score (which is what relevant ad groups accomplish among other things), but to present a more appealing offer to the user.

This also depends on how your competition is advertising. For instance if you're in a very commoditized market where competitors heavily rely on price for differentiation, including pack size could make your offering stand out.

In either case, the pack-size ads and non-pack size ads can reside in the same ad group. A/B test both to see which works better.

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