Msg#: 4191697 posted 12:21 am on Aug 25, 2010 (gmt 0)
My set-up is as follows: a new web site with a simple structure and clear service offerings. AdWords as the only source of traffic. Conversions: a) the contact form fill out and b) call us at local phone number. For tracking the contact formís fill out, I use AdWords Conversion Tracking and Goals set in Google Analytics.
I want to know how many phone calls are being generated from a particular PPC keyword.
If that's possible, how to merge the phone calls data with AdWords reports to see the Conversion/ROI picture.
Msg#: 4191697 posted 12:31 am on Aug 25, 2010 (gmt 0)
You are after a call tracking solution. If you do a search you'll find plenty of people offering this service. It's not too expensive either. For quite a low monthly fee you can get your unique number with included minutes.
Msg#: 4191697 posted 2:15 am on Aug 25, 2010 (gmt 0)
Msg#: 4191697 posted 1:49 pm on Aug 25, 2010 (gmt 0)
if they called the number on your site (not in your ad), that click left the G cookie trail. so if you could get phone ordering people to visit a confirmation page somewhere, you can load the conversion snippet then. so your phone reps might ask them to visit a page, but they're on the phone, might not have access to the internet... you might send an email directing them to a page to complete their order, and load the snippet there. this can also be a way to make sure you have their email for order communications.
so what can you offer them to get them to visit that page... perhaps their shipment's tracking info...