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How to track phone calls generated through AdWords
Just to understand the true value of the keyword
Alexei




msg:4191699
 12:21 am on Aug 25, 2010 (gmt 0)

My set-up is as follows: a new web site with a simple structure and clear service offerings. AdWords as the only source of traffic. Conversions: a) the contact form fill out and b) call us at local phone number. For tracking the contact formís fill out, I use AdWords Conversion Tracking and Goals set in Google Analytics.

I want to know how many phone calls are being generated from a particular PPC keyword.

If that's possible, how to merge the phone calls data with AdWords reports to see the Conversion/ROI picture.

What would you recommend for s simple site?

 

briggidere




msg:4191702
 12:31 am on Aug 25, 2010 (gmt 0)

You are after a call tracking solution. If you do a search you'll find plenty of people offering this service. It's not too expensive either. For quite a low monthly fee you can get your unique number with included minutes.

Alexei




msg:4191723
 1:36 am on Aug 25, 2010 (gmt 0)

Thanks, briggidere.

Anyway to avoid a 3rd party solution?

briggidere




msg:4191733
 2:15 am on Aug 25, 2010 (gmt 0)

As far as I know there isn't a simple solution without a 3rd party.
I'm currently in discussions with someone who tracks down to KW level and reports back to AdWords on conversion stats.
It tracks with javascript, cookies and dynamic phone numbers and then automatically generates a conversion to adwords. It's tracked in analytics as well.
It's not simple, but it gives you a lot more data to go on.

RhinoFish




msg:4191962
 1:49 pm on Aug 25, 2010 (gmt 0)

if they called the number on your site (not in your ad), that click left the G cookie trail. so if you could get phone ordering people to visit a confirmation page somewhere, you can load the conversion snippet then. so your phone reps might ask them to visit a page, but they're on the phone, might not have access to the internet... you might send an email directing them to a page to complete their order, and load the snippet there. this can also be a way to make sure you have their email for order communications.

so what can you offer them to get them to visit that page... perhaps their shipment's tracking info...

just thinking out loud. :-)

after_hours




msg:4192059
 5:09 pm on Aug 25, 2010 (gmt 0)

Any recommendations for 3rd party solutions?

Alexei




msg:4192246
 12:03 am on Aug 26, 2010 (gmt 0)

RhinoFish,

It's similar what jackportersmith's described on Google Support forum regarding Tracking AdWords results:
[google.com...]

Alexei




msg:4192249
 12:04 am on Aug 26, 2010 (gmt 0)

after_hours,

As for 3rd party solutions, take a look at this list:

[google.com...]

after_hours




msg:4192520
 2:00 pm on Aug 26, 2010 (gmt 0)

after_hours,

As for 3rd party solutions, take a look at this list:

[google.com...]


Awesome, thanks.

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