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CTR rates?
are my CTR rates too low?

 2:20 pm on Aug 15, 2010 (gmt 0)

We started a Adwords campaign for my new fanatasy football site and the CTR thru the first week seems extremely low to me. it is .19%- call me crazy but isnt that REALLY, REALLY low?

I am asking so I can figure out where the issue is? Something isnt right and I need to make some drastic changes quickly. The season is fastly approaching and we need to get our signups over the next 3 weeks.

Any info or advice that can be provided will be highly appreciated. Thank you




 3:49 pm on Aug 15, 2010 (gmt 0)

Have you separated your Search Network and your Display Network into separate campaigns? The CTRs tend to be *very* different, as well as reporting, strategy, and everything else, so you'll definitely want to do that first before analyzing CTR.


 3:57 pm on Aug 15, 2010 (gmt 0)

search is .39% and display is .06%. they are vastly different but I still think they both suck! Any ideas?


 8:06 pm on Aug 15, 2010 (gmt 0)

Mainly organization.

Separate your search and display campaigns.

Don't stuff all your keywords into one ad group, but created themed groups, and write spot-on specific ads directly to the keywords. Your ads for each ad group should be 100% relevant to every single keyword in the ad group. 90% of the issues I see are with keywords that are far too broad.

How are your quality scores?


 10:41 pm on Aug 15, 2010 (gmt 0)

our biggest keyword has a 3/10 score. thats not good right? i have some higher ones but my main keywords that I have spent the most money on both have a score of 3.


 10:41 pm on Aug 15, 2010 (gmt 0)

i appreciate your help- thank you for any info you have


 12:59 am on Aug 16, 2010 (gmt 0)

Having your Search and Display ads lumped together into the same campaign will SERIOUSLY hurt your Search performance.

One of the main Quality Score factors in a good Search campaign is CTR, and the low CTR on your Display ads will really drag your QS down.

As people have said, separate them and go from there. Good luck!


 12:39 pm on Aug 16, 2010 (gmt 0)

If the main keyword you want to have perform better is at 3/10,I would take that keyword, and put it in its own ad group, and write some really specific ads for it to try to bring it up.


 10:34 pm on Aug 16, 2010 (gmt 0)

I agree with all that netmeg has said - which leads me to believe that this might also be an ideal place to mention one of my favorite resources on how to think about AdWords, and how to set up an AdWords account for success:

Tips for success

The topics covered on that page - which (IMO) are essential to using AdWords effectively:

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.


Tropical Island

 12:56 pm on Aug 17, 2010 (gmt 0)

One of the main Quality Score factors in a good Search campaign is CTR, and the low CTR on your Display ads will really drag your QS down.

Everything I've read states that the CTR for display ads has no effect your Quality score or your relevance in search.

Am I wrong?


 11:08 pm on Aug 17, 2010 (gmt 0)

Hi Tropical Island,

They have no effect on each other if they are in separate campaigns. If you run Search and Display ads together in the same campaign, they have an effect on each other.

This is why it is important to separate the two.

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