Msg#: 4174610 posted 10:50 am on Jul 22, 2010 (gmt 0)
When I get a few keywords like that, I have to decide how important to me they really are. If I think I need them, I'll separate them off to their own ad group(s) and write specific ads, and maybe even a specific landing page for them. If I don't think I can bring the QS up or they're marginal anyway, I just delete 'em.
Msg#: 4174610 posted 11:23 am on Jul 22, 2010 (gmt 0)
It sounds as though you may have too many ad groups. I wouldn't recommend starting with a large number. Throw everything into a single ad group for a new campaign, then separate them out once you have the data.
There's no point setting up carefully tailored ads that mold around keywords that generate no traffic.
I go the other way, actually, and I do use a lot of ad groups. One of my AdWords clients has over 2000 products and I still don't have them all in yet. But you have to do some research - not *all* products are heavily searched in Google anyway. Concentrate on the most likely ones first, and you'll see what works and what doesn't. You might be able to group some of the other ones together.
Organization is *everything* in AdWords, but what works for one set of circumstances isn't necessarily what works across the board.