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does adwords understand difference between synonums
small campaign
alphaomegabeta84




msg:4174139
 4:00 pm on Jul 21, 2010 (gmt 0)

i have ad groups for each theme for example - time is a theme/feature of site. keywords are "quick red widget" "fast red widget" "urgent red widget".

if i put all those keywords into one ad group and create 3 ads for each word "quick", "fast" and "urgent" will Adwords understand the difference and show only "quick" ad for keywords like "quick red widget", "get quick red widget", "red widget quick solution"?
or
"quick" ad might show up for "urgent red widget", "fast red widget"... etc.


Should i create ad groups based on theme? or Should i create ad groups based on keywords?

 

LucidSW




msg:4174209
 5:57 pm on Jul 21, 2010 (gmt 0)

It should recognize the difference between these synonyms.

However, I don't think the system would determine your theme as quick/fast. It would be widget. As long as your landing page's theme is about widgets, no matter their color or how fast they are, and your keywords contain "widget" and its synonyms (thingamabobs), you should get perfect keyword relevancy score.

The reason you'd put those keywords in their own group is to create ads more closely related to the search term. If I search for "red widget" or even "fast red widget", it would be preferable to see an ad about red widgets, not blue ones. Obviously, widget is the most important word so the question is, which is the more important adjective, red or fast? I say red so create a group on "red widgets".

The example I usually use is wooden/plastic widget. The most important words describe the material of the widget, not the color. So in this case, my groups would be Wooden Widgets and Plastic Widgets. If shape was important, you'd have groups such as Wooden Round Widgets and Plastic Square Widgets.

ppc_newbie




msg:4174229
 6:46 pm on Jul 21, 2010 (gmt 0)

But they don't have all the synonyms.

I quite often see a huge difference in QS between two synonyms.
QS - 8 for fast widgets
QS - 3 for quick widgets

I have asked them to update whatever DB but no real changes

JavaCofe




msg:4174232
 6:55 pm on Jul 21, 2010 (gmt 0)

you could always use DKI :)

Headline "Quick {Keyword:Widgets}"
Keywords [red widgets], [wooden widgets], [cheap widgets]

More Info: [adwords.google.com...]

RhinoFish




msg:4174711
 2:47 pm on Jul 22, 2010 (gmt 0)

if i put all those keywords into one ad group and create 3 ads for each word "quick", "fast" and "urgent" will Adwords understand the difference and show only "quick" ad for keywords like "quick red widget", "get quick red widget", "red widget quick solution"?
~~~~~~~~~~~
nope, not perfectly. so you've got to use match type to steer things to the right ad / ad groups.

and yes, you can use dki, but if the wrong keyword matches to the query, you won't be bolded.

dig in here:
[adwords.blogspot.com...]

get to know that graph / chart they provide.

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