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Google Display Network .but ONLY for Amazon--How? Thanks
donna130




msg:4172344
 8:34 am on Jul 18, 2010 (gmt 0)

Hi. I've held off for years from advertising on Google Content Network (now Google Display Network), but have this question now that I'm starting:

I've pretty much got my one big test ad all setup but I ONLY want the ad to appear on Amazon.com under the section

"Customers Viewing This Page May Be Interested in These Sponsored Links"

In other words, I want ads NOT to appear everywhere but only on Amazon (and ideally only in that section).

The only thing I tried was under the "MANAGED PLACEMENT" section, I simply entered (like the examples that were shown): "amazon.com". It seems deceptively simple, so I just want to check with experienced persons the smartest/right way to accomplish my particular goal (thanks for your help).

---
Second question, how can a webmaster find out where their particular Google Display Network ads are ultimately / actually showing?

Thanksvery much for your time.

 

LucidSW




msg:4172397
 1:38 pm on Jul 18, 2010 (gmt 0)

> I simply entered (like the examples that were shown): "amazon.com".

That's how you do it.

RhinoFish




msg:4172476
 7:27 pm on Jul 18, 2010 (gmt 0)

keep in mind that placements can work with keywords for contextual targeting in combination with your placement choices, or you can choose to omit the keywords and therefore skip the contextual component of targeting.

see here for more:
[adwords.google.com...]

donna130




msg:4172544
 12:19 am on Jul 19, 2010 (gmt 0)

Thanks L&R.
I didn't see an answer to my second question:

"how can a webmaster find out where their particular Google Display Network ads are ultimately / actually showing?"

Thank you.

netmeg




msg:4172720
 12:35 pm on Jul 19, 2010 (gmt 0)

You can look in your AdWords console for impressions.

You can run Search Query reports to see on which sites your ads are running (these usually run at least two days behind current)

You can go to Amazon and see if you can see them there.

SanDiego Art




msg:4173013
 8:34 pm on Jul 19, 2010 (gmt 0)

Isn't Amazon one of those grey sites that Google considered part of the "Search Network" even though its not a traditional search engine like AOL, etc.?

I see ads from my non-Content campaigns on Amazon pages a lot.

If so, I don't think you can (target directly). I haven't tried it though.

netmeg




msg:4173131
 12:50 am on Jul 20, 2010 (gmt 0)

You can run Search Query reports


Opps, I meant Placement reports. I wasn't awake yet.

donna130




msg:4206973
 11:03 pm on Sep 25, 2010 (gmt 0)

Netmeg and SDA, thanks very much for your efforts. Btw, I'm still open to finding out if there's a targeted way to accomplish this, so open to new ideas and others' experiences with that particular section on Amazon re Placement ads. Thx again.

Spyglass




msg:4207491
 1:51 pm on Sep 27, 2010 (gmt 0)

I'm pretty sure SanDiego Art is right - Amazon is not a display network partner but a search network partner. It is therefore not possible to target Amazon alone.

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