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Sudden Drop in Quality Score
Sudden Drop in Quality Score

 4:06 am on Jul 12, 2010 (gmt 0)

We had quality score 7 and 8 for most of our core keywords. All of a sudden it dropped to 3 & 4. We didn't do any changes in the AdWords. The Ads are good performing Ads and it is there almost 3 years.

Any reason for the drop?




 1:20 pm on Jul 12, 2010 (gmt 0)

Welcome to Adwords.

The reason is the Gorg has decided they either don't like your pages anymore, or they want you to spend more money.

Good luck, once your QS drops, getting it back up is a 1 in a million shot and if it's gone to 3 & 4, it won't be long before it gets knocked down to 1.


 2:06 pm on Jul 12, 2010 (gmt 0)

1 = death

Normally a sudden drop is bad news. Hope yours recover. Little you can do..

1 = normally a human review by the LPQ team deciding they don't like your landing pages.

You need to wait a bit and check what happens to the QS scores. The problem is that Google seems to subjectively, retrospectively apply some new guideline to an old account and the poor advertiser has no clue.


 3:28 am on Jul 13, 2010 (gmt 0)

Thanks Green_Grass. We are working on improving the CTR of our account.

To improve the CTR, we are

Tweaking the Ads and changing the landing pages content and monitoring the CTR.
For non-performing keywords, if the search terms are irrelevant, then we are removing the keywords.
Adding negative keywords (identified from the search terms)

We hope this will improve our QS.



 4:57 pm on Jul 19, 2010 (gmt 0)

Is there a way to see what your QS was historically, or do you just have to remember what it used to be?


 5:40 pm on Jul 19, 2010 (gmt 0)

I don't know of a way. That would actually be useful, but I don't think it's likely to happen.


 6:27 pm on Jul 19, 2010 (gmt 0)

No way to see historical QS. You have to run a QS report, say once a week which should be plenty, and save those reports. I put them into a database along with first page bid estimates. I figure this information could be useful in the future.

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