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Did Google Change Display URL Policy?
BP's ads Going Straight to Youtube
PayMePerClick

5+ Year Member



 
Msg#: 4162260 posted 5:23 pm on Jun 30, 2010 (gmt 0)

A simple search for "oil spill" brings up BP's paid search ads from their crisis management campaign. The display URL shows the BP.com domain, but the ad sends you to to YouTube. Is this allowed now?

 

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4162260 posted 5:34 pm on Jun 30, 2010 (gmt 0)

Maybe they got a special dispensation.

(I'll resist the temptation to say they greased a few palms)

PayMePerClick

5+ Year Member



 
Msg#: 4162260 posted 6:12 pm on Jun 30, 2010 (gmt 0)

Just wondering if any company that causes a national disaster can apply for Adwords leniency. I guess they do deserve a break.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4162260 posted 7:00 pm on Jun 30, 2010 (gmt 0)

It may not be the national disaster aspect as much as the $10,000/day spend aspect at play here.

dvduval

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4162260 posted 2:08 am on Jul 1, 2010 (gmt 0)

I wonder if this same tactic is going to be used during the US elections. This certainly sets a precedent of allowing corporations to buy public opinion, yes?

dertyfern

10+ Year Member



 
Msg#: 4162260 posted 8:44 am on Jul 1, 2010 (gmt 0)

Ad click is going straight to bp.com here in UK at this time.

bwnbwn

WebmasterWorld Senior Member bwnbwn us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4162260 posted 12:56 pm on Jul 1, 2010 (gmt 0)

ad click is going to youtube page so the url policy has changed.

p5gal5

5+ Year Member



 
Msg#: 4162260 posted 2:04 pm on Jul 1, 2010 (gmt 0)

Is it relevant that they have their own official/corporate "channel" on youtube? (rather than just a random video)

Super_Chunk



 
Msg#: 4162260 posted 2:20 pm on Jul 1, 2010 (gmt 0)

Ad click is going straight to bp.com here in UK at this time.


Same for me on Google UK, so I tried Google US through a proxy and it links to youtube.

Fern



 
Msg#: 4162260 posted 3:31 pm on Jul 1, 2010 (gmt 0)

I wonder if BP put a cap on its Adwords spend. If the whole world decided to click on those ads each day...lol

rogerd

WebmasterWorld Administrator rogerd us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4162260 posted 6:31 pm on Jul 1, 2010 (gmt 0)

>>if BP put a cap on its Adwords spend

If they did, it probably would stop only a small fraction of the spending anyway.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4162260 posted 8:01 pm on Jul 1, 2010 (gmt 0)

ork ork ork.

rustybrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4162260 posted 11:35 am on Jul 2, 2010 (gmt 0)

Google told me this was both human and computer error and will be fixed soon.

UK_Web_Guy

10+ Year Member



 
Msg#: 4162260 posted 2:07 pm on Jul 2, 2010 (gmt 0)

a little off topic so sorry, but is anyone else seeing the "Displayingˇads right now?" tool saying NO to all keywords?

I have thousands of keywords in my campaigns and all saying NO, but all are running fine - presume it's some sort of system glitch with that tool?

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