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Did Google Change Display URL Policy?
BP's ads Going Straight to Youtube
PayMePerClick




msg:4162262
 5:23 pm on Jun 30, 2010 (gmt 0)

A simple search for "oil spill" brings up BP's paid search ads from their crisis management campaign. The display URL shows the BP.com domain, but the ad sends you to to YouTube. Is this allowed now?

 

netmeg




msg:4162268
 5:34 pm on Jun 30, 2010 (gmt 0)

Maybe they got a special dispensation.

(I'll resist the temptation to say they greased a few palms)

PayMePerClick




msg:4162293
 6:12 pm on Jun 30, 2010 (gmt 0)

Just wondering if any company that causes a national disaster can apply for Adwords leniency. I guess they do deserve a break.

netmeg




msg:4162318
 7:00 pm on Jun 30, 2010 (gmt 0)

It may not be the national disaster aspect as much as the $10,000/day spend aspect at play here.

dvduval




msg:4162507
 2:08 am on Jul 1, 2010 (gmt 0)

I wonder if this same tactic is going to be used during the US elections. This certainly sets a precedent of allowing corporations to buy public opinion, yes?

dertyfern




msg:4162638
 8:44 am on Jul 1, 2010 (gmt 0)

Ad click is going straight to bp.com here in UK at this time.

bwnbwn




msg:4162720
 12:56 pm on Jul 1, 2010 (gmt 0)

ad click is going to youtube page so the url policy has changed.

p5gal5




msg:4162769
 2:04 pm on Jul 1, 2010 (gmt 0)

Is it relevant that they have their own official/corporate "channel" on youtube? (rather than just a random video)

Super_Chunk




msg:4162781
 2:20 pm on Jul 1, 2010 (gmt 0)

Ad click is going straight to bp.com here in UK at this time.


Same for me on Google UK, so I tried Google US through a proxy and it links to youtube.

Fern




msg:4162820
 3:31 pm on Jul 1, 2010 (gmt 0)

I wonder if BP put a cap on its Adwords spend. If the whole world decided to click on those ads each day...lol

rogerd




msg:4162922
 6:31 pm on Jul 1, 2010 (gmt 0)

>>if BP put a cap on its Adwords spend

If they did, it probably would stop only a small fraction of the spending anyway.

netmeg




msg:4162960
 8:01 pm on Jul 1, 2010 (gmt 0)

ork ork ork.

rustybrick




msg:4163380
 11:35 am on Jul 2, 2010 (gmt 0)

Google told me this was both human and computer error and will be fixed soon.

UK_Web_Guy




msg:4163430
 2:07 pm on Jul 2, 2010 (gmt 0)

a little off topic so sorry, but is anyone else seeing the "Displayingˇads right now?" tool saying NO to all keywords?

I have thousands of keywords in my campaigns and all saying NO, but all are running fine - presume it's some sort of system glitch with that tool?

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