I am just creating my first ever Adwords ad campaign. I looked through the older interface for keywords ( https://adwords.google.com/select/KeywordTool?forceLegacy=true ) and got a good database of keywords that had an average estimated CPC of just $0.05.
However, when I add these keywords to my campaign keywords list, there are several keywords where the 'Status' is shown as "Below first page bid. First page bid estimate:$X.XX".
This is confusing. Should I leave it as is so that my default CPC is taken or do I remove these keywords? Why is this discrepancy happening?
//Edit : Can I even trust these numbers? There was one keyword that said the first page bid estimate was $0.20. I clicked to edit my bid for the keyword. Once done, the 'Status' now changes to tell me that the first page bid estimate is $0.55! Weird.
Aah, Based on quality score, I see. It's interesting how Google always puts in a mystery factor in all its calculations - quality score for Adwords, Smartpricing for Adsense. So, people like me will forever stay confused about the money we spend or receive.