In some cases I could see they were after "free" offers. Some software companies would put up buttons like "free download" while it was not free but free trial or something like that.
How about the landing page? Does it have "Blue Widget in London" as H1 tag and is "Blue Widget in London" in the body copy?
The landing pages are pretty well optimised and the quality score pop-out says that it's satisfied with them.
Everytime I see a low QS I'm hoping it's down to landing page load time or relevance as that's an easy fix. When I see it's this weird keyword issue, it drives me nuts!
Its so funny, I was about to come here and open a thread on this topic and this was at the top of the forum, so I will post here. I have been obsessed with QS the last month and I am really find out some odd things. My company has done alot of trial and error and experimentation on QS.
But, here is where my questions start. We have determined the best process for getting high keywords on a page is to let Google tell you the keywords the page should be focused on. Using the Suggestion tool and entering your site will give you a list of pages and keywords. Usually these keywords will get you in the right area of the keywords you want, but not always the EXACT keyword you want.
So we started trying different content, H tags, and other optimizations on the page. No luck. What we noticed was something very odd. Pages that were long gone, i mean over a year ago, were still coming up in the suggestion area of Google. So used the Archive.org to visit the pages that have been gone. Sure enough there were the keywords on there google was suggesting. Even thought these pages are not listed in Googles cache, it looks as if they are still stored somewhere in Googles memory.
We are in the process setting up our landing pages on a new domain and seeing if we can take a fresh domain and get a better score.
Any thoughts are appreciated.
Now, I'll admit I've also seen strange things the last few months. A keyword getting a poor relevancy score when the landing page was filled with that exact keyword and thus getting a QS of 2 or 3. I was told to wait until it got some clicks and sure enough, it worked. Weird? Yes. Frustrating? Yes. But what can you do? Like the space shuttle, it's a big complicated system and things are bound to go wrong once in a while.
The premise is that this falls under the "Transparency" part Google requires in your site:
|LucidSW: I was told to wait until it got some clicks and sure enough, it worked. Weird? Yes. Frustrating? Yes. But what can you do? |
I wonder if you managed to pull your site up with a search for the same KWs(maybe on SERPs page 50?) and clicked those links a few times, if that would affect the QS?
In other words, maybe an organic SERPs vote for the site might affect QS.
Ppc_newbie that's an interesting idea. In relation does anyone know why when you use the keyword tool on your site google uses old pages that do not exist anymore to suggest keywords? What I am suggesting is that there is data used in the qs that is not completely apparent to us.
Old cached pages in googles index
Lucid, no problem and you are welcome. I am the last person who subscribes to conspiracy theories. I like to take google at their word And I always refer people back to google documentation as the final word on things but in this case it seems like there is more than meets the eye.