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Steadily declining traffic across account
Position and Quality score unchanged..
nielsww

5+ Year Member



 
Msg#: 4130156 posted 2:34 pm on May 10, 2010 (gmt 0)

I have been running this Adwords account for 4 years and since two months the amount of traffic from this account (2000+ keywords) has been steadily declining. The Quality Score and AVG position remain unchanged. I have been changing the keywords bids here and there but mostly bidding up.

Also strange is that the same is happening for international (English) campaigns as a few Dutch campaigns I'm running. Has anyone else been experiencing this problem with their Adwords account?

Cheers!

 

after_hours

5+ Year Member



 
Msg#: 4130156 posted 4:14 pm on May 10, 2010 (gmt 0)

Try checking search volume trends with something like Google Insights for Search

ZeeOne



 
Msg#: 4130156 posted 7:31 am on Jun 14, 2010 (gmt 0)

I'm experiencing the same issue at the moment.

May figures gave me a third less conversions than usual. June, so far, looks to be going the same route (position and QS unchanged).

English campaign, 1400 keywords, single country.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4130156 posted 12:30 pm on Jun 14, 2010 (gmt 0)

Take a look at the impression share report (campaign report with the IS stuff checked) to see how often your ads are running as a percentage of how often they could be running.

ZeeOne



 
Msg#: 4130156 posted 8:36 am on Jun 15, 2010 (gmt 0)

Awesome, thanks nutmeg! Cool resource.

From what I see there's been a 5% drop in impression share for the campaign, would this really cause such a massive drop in conversions?

Being fairly unfamiliar with that report, how would I evaluate how often my ads 'could be running'?

New Niche Finder



 
Msg#: 4130156 posted 2:27 pm on Jun 15, 2010 (gmt 0)

My traffic is about 1/3 of what it was.

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