Msg#: 4129425 posted 8:38 pm on May 8, 2010 (gmt 0)
I have used Adwords for 5 years Of the 30 keywords I use 95% of sales come from 4 keywords
Two weeks ago I started testing 1700 new keywords Hoping to find some keywords that would make sales at $25/conversion or less
The old keywords are doing fine But only 5 of the new keywords have made a sale 180 have gotten clicks and no sales at a cost of $350 1515 have no clicks and no cost yet
I would like to give each keyword a chance but I am concerned that I could have 1000 keywords slowly getting clicks and costing me and not producing sales And I could spend $25,000 and only find a few profitable keywords Which I cannot afford to do
What procedure should I use to decide to keep enabled or pause or delete keywords?
Msg#: 4129425 posted 2:48 am on May 9, 2010 (gmt 0)
First of all, make sure you have the quality score column turned on so you can see how many of those keywords have decent quality scores. 1700 more keywords? I sure hope they're not all in the same ad group. It'd be pretty hard to write really relevant ads that would cover all 1700 of those keywords.
Make sure you have conversion tracking turned on, and run site query reports to find out what searches your ads are really running on. If you find any stinkers, add them to your negative keywords.
You don't mention if you are using all three match types. Study up on match type.
Keep your best performers in their original ad groups, and take the non performers out so they don't bring down the good ones. Either pause them, or write new ads, but do it in different ad groups.
Finally, don't forget that the landing page is what really converts, not the keywords. The keywords and ads can bring the horse to water, but it's the landing page that's ultimately going to make him drink.
Msg#: 4129425 posted 1:41 pm on May 10, 2010 (gmt 0)
Hi Netmeg, Thanks for your reply
I am already doing some of your suggestions And assuming I do the others
What if in two months I get basically the same results I have gotten in the last two weeks:
KW # Comments ( for the 2 week period)
KW 1-14 Profitable ($25 /conv or less). From 3 to 24 conversions each KW 15-20 Profitable and 2 conversions each KW 21-49 Profitable and 1 conversion each KW 50-68 Paused Cost over $25 no conversions KW 69-564 Enabled. Cost under $25 no conversions KW 57-1754 Enabled. No Cost (No clicks) No conversions
I am concerned about the KW in the two groups that are Enabled
I canít afford to let a large number of KW cost $25 each before I decide to pause them
So if the criteria/procedure of:
"If any KW reaches a cost of $25 and has 0 conversions ... Then pause"
Msg#: 4129425 posted 5:32 pm on May 10, 2010 (gmt 0)
I don't even know how to begin to answer that. It depends on what your goals are for the campaign. You need to know going in what you want to get out of it, and whatever isn't living up to that expectation is a non performer - right?