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How to Promote High End Products Via Ppc
Dany




msg:4103591
 9:28 am on Mar 24, 2010 (gmt 0)

Hi All,

Is there any way i can promote high end products using ppc?
Products like gold, jewellery, luxury cars, exotic vacation packages, etc...
What themes should be targeted to reach such audience?

Should we stick to search only or is content also required? If yes could you please suggest some websites for refernce?

 

webcreationuk




msg:4103602
 10:17 am on Mar 24, 2010 (gmt 0)

I would first go with strong SEO for the products I promote, second I would create both search and content PPC campaign.

Have you first optimized your website?

netmeg




msg:4103820
 3:52 pm on Mar 24, 2010 (gmt 0)

On high ticket items (where the cost per click is also likely to be pretty high) I would start with search ONLY at first, and do some research on the types of content sites you want to target. Maybe use the Google Ad Planner. If you don't know what you're doing, you're likely to burn through a whole lot of money very fast.

pavlovapete




msg:4104826
 10:35 pm on Mar 25, 2010 (gmt 0)

do some research on the types of content sites you want to target.


A variation on this theme is to use the keywords you think your customers are using in the preview tool. Make a note of the sites that are in the first 20 SERPs. Visit the 20 sites and see if they have Adsense. Then go to the Adplanner and see if they allow targetting.

Cheers

Victorious




msg:4105335
 5:54 pm on Mar 26, 2010 (gmt 0)

Hi Dany,
with AdWords you can promote anythong you like , even ideas only problem you will have with your subject are very expensive clicks, so better make sure that visitors are going to buy something.

there are ways to lower the costs by right strategy and good quality points, plus some keywords will be cheaper than others, and again some will covert better

you must do tests and compare CTR, with converions and costs

your main problem is that testing will probably cost you a fortune.

let me know if need a hand
best of luck

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