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Is this Double Serving?
xshadow




msg:4076525
 7:54 pm on Feb 8, 2010 (gmt 0)

I would be interested to know weather or not this scenario is 'double serving' or not...

We have two websites selling identical widgets, just different page layout and design. Only one website is advertised directly by us using Adwords. An affiliate of ours has come forward offering to advertise our second website on Adwords.

Would this be double serving, or is it a grey area? I'd be interested in all your comments, advice from AWA would be particularly useful

Thank you

 

bwnbwn




msg:4076537
 8:06 pm on Feb 8, 2010 (gmt 0)

An affiliate of ours has come forward offering to advertise our second website on Adwords.
This is gray as gray gets. The affiliate could manage to get the other domain banned since your control would be limited. You can't afford to log into his account from any IP assoicated with yours then they are/could be considered linked.

There are many ways you could find yourself posting "Why was amy account closed" on down the road.

Sometimes things look real good until you get on that slippery road and then it gets real ugly real fast.

If you have to question 'double serving' I think you already know the correct answer.

xshadow




msg:4076555
 8:28 pm on Feb 8, 2010 (gmt 0)

bwnbwn, thank you.

If you have to question 'double serving' I think you already know the correct answer.
I do agree with you here, although Google's definition is "Showing more than one of my ads on the page". The other ad would be the affiliates, so I thought i'd check it out. (Although in the same breath it does say Ads across multiple accounts for the same or similar businesses are forbidden...
Rehan




msg:4076685
 11:52 pm on Feb 8, 2010 (gmt 0)

Yes, it's double serving. Changing your layout and design isn't enough to satisfy the rule listed here [adwords.google.com] :

Non-unique Landing Page: Google won't show multiple ads leading to identical or similar landing pages at the same time, even if the pages have different domains. This means that if another advertiser's ad leads to a landing page that's similar to yours, and his keyword has a higher Ad Rank, his ad will show instead of yours.

The affiliate needs to have unique content that adds value to the information from your site.

smallcompany




msg:4076778
 5:51 am on Feb 9, 2010 (gmt 0)

From Rehan's quote:

even if the pages have different domains


Google has implemented this about 3 years ago or so. Can't recall now. It was made to fight different URLs with the same content.
I believe it was manually maintained at that time.
How it works now, I don't know.

In any case, you're not welcomed to do that, plus it may jeopardize your current campaign (as per bwnbwn).
Among other things, Google takes a look into who owns the domain. Google is a registered domain name registrar which I believe allows them to go around privacy, not sure, that's for a separate debate.

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