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Increase Quality Increase cost of adds ?

5+ Year Member

Msg#: 4061283 posted 10:54 am on Jan 15, 2010 (gmt 0)

Good morning,

I don't understand something about adwords, I had 4 similar keyword in one add group the cost for one of the keywords was 1.50 with a quality of 5. I decided to put this keyword alone in one single ad group and the result I got to a cost of 2.25 and quality of 7 !

I though the cost decreased when I increased the quality why does it sometimes increase ? anybody experiences the same thing and has figured out this part of adwords ?

Thank you,



5+ Year Member

Msg#: 4061283 posted 12:23 pm on Jan 15, 2010 (gmt 0)

it's very hard to tell by this data.
every time your keywords is eligable to participate in
an ad auction it's CPC and QS are determined from scracth.
You will have to specify the period of whic you've tested these changes.


5+ Year Member

Msg#: 4061283 posted 11:11 am on Jan 16, 2010 (gmt 0)

Here is exactly what I noticed I have a QS of 4/10 with a CPC of 1.50 then I decided to get my keyword out of the keyword add group it was on and have it in an add group of his own ? ( meaning one keyword, one add )

What happened is that my QS went to 7 /10 with a CPC of 2.25 ( not that I haven't activated my adds yet ) it is just the score adwords editor gave me once I uploaded my changes )

So my question is still the same why did my CPC increase, I though that when QS increase CPC decreased or is it going to as I publish my add and really go live and start advertising ?



5+ Year Member

Msg#: 4061283 posted 11:20 am on Jan 16, 2010 (gmt 0)

what increased is not the CPC is the estimation for the 1 st page ...


5+ Year Member

Msg#: 4061283 posted 12:53 am on Jan 18, 2010 (gmt 0)

Did your average CPC increase? Did you change the keyword bid during the transition? Did the CTR change with the new ad?

Very curious.

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