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AdWords Display Url Policy Adjustment

Must include subdomain in display url

3:02 pm on Jan 14, 2010 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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In case you missed it, AdWords made a slight policy change on display urls this week. You have to include the subdomain now. So if your destination url is blue.widgets.com, you have to display that, and not use widgets.com.

Announcement here:


3:17 pm on Jan 14, 2010 (gmt 0)

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It appears this applies only to "hosted domains".

The post from Google doesn't define that precisely, but it appears they're talking about public domains like blogspot.com which could have zillions of different subdomains controlled by different entities.

1:42 am on Jan 15, 2010 (gmt 0)

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That's how it should be.

Since long ago, I was seeing ads that would point to a Google Base page, and the display URL in the ad would just state google dot com.
Totally crazy considering the trust that people have in Google's brand.

And then you get to the page selling who knows what. People should think they buy from Google?!

Everyone who is familiar with Google Base knows how easy is to create a landing page there.

4:05 am on Jan 18, 2010 (gmt 0)

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DOes that make any difference? on our life at all?
4:40 am on Jan 18, 2010 (gmt 0)

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Hmm, does this mean you can't do the opposite now? For instance:

I advertise on KW "Blue Wigets"

can I still use Blue.Wigets.com as my display URL and send the traffic to wigets.com/blue_wigets.php

8:46 am on Jan 18, 2010 (gmt 0)

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can I still use Blue.Wigets.com

Sure you can.

The news is only about domains that are not owned by those that use subdomains explicitly.

Blogspot, WordPress, etc.

Any domain that is publicly shared - if I can say it in that way.

That's why I used example of Google Base.

Non-shared domains are not affected by this.


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