I figured this was coming sooner or later. It's a bit sooner than I expected.
My question is, how many people use search engines with their cell? My guess is a very small percentage.
The potential will depend on what you sell. Looking at my client list, I only see a small percentage where I think this would be of potential benefit.
Why high end/tech products? The only reason I can think of you would say that is people at a store looking at a product and see if someone else is selling it cheaper. Question is, would people go to that other store and buy it or buy online?