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Two Similar Ads Returning Different Results
google adwords ads returning strange results for same keywords
LinkJuice

5+ Year Member



 
Msg#: 4054303 posted 12:52 pm on Jan 5, 2010 (gmt 0)

A colleague of mine is running two different ad campaigns with a few cross-overs in keywords, with the similar keywords they have the same bids and daily budget though the most important keywords to the client are showing strange results.

One ad is showing "x" impressions with avg position 1.2 and the other campaigns exact keyword is showing 50% of "x" with similar avg position. All the searches carried out show the ads at position 1 and 2 as they should be tho the data is not correlating.

Any help would be appreciated.

 

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4054303 posted 3:18 pm on Jan 5, 2010 (gmt 0)

I don't understand what part of this is strange? Google won't show both keywords at the same time, and will show the one in the campaign it thinks is most relevant to the search. Did you think they would be exactly even?

LinkJuice

5+ Year Member



 
Msg#: 4054303 posted 4:19 pm on Jan 5, 2010 (gmt 0)

Maybe i have not explained completely, the keywords are on different campaigns

sorry for the confusion

LinkJuice

5+ Year Member



 
Msg#: 4054303 posted 4:20 pm on Jan 5, 2010 (gmt 0)

as in 2 different accountts, completely seperate from eachother!

LucidSW

5+ Year Member



 
Msg#: 4054303 posted 2:50 am on Jan 6, 2010 (gmt 0)

Maybe Google knows you own both accounts and only showing one ad from one of the accounts at any one time. I believe they have the ability to do this.

As I'm assuming you have different keywords, ads, CPC, budgets and settings, I would expect the impressions to be different. If not, Google is choosing the one it figures is the best performer. Either way, the system will always find differences and favor one over the other, no matter how similar they look to you.

nimeshatbms

5+ Year Member



 
Msg#: 4054303 posted 6:21 am on Jan 6, 2010 (gmt 0)

If the display URL is same for both the campaigns, then Google will not display both the ads at the same time.

Google has a policy where 2 similar ads will not be displayed in a single search results.

So in this case, when one ad from one account/campaign is being displayed, the second ad is just not selected by Google since they are similar.

LinkJuice

5+ Year Member



 
Msg#: 4054303 posted 10:09 am on Jan 6, 2010 (gmt 0)

Thanks for the responses,

The only explaination i can fathom is that google knows both the accounts are somehow linked, the URL example is not the case as both the ads go to seperate websites.

Any more input on this would be great as i am not sure this is the reason, as the ads are on completely seperate accounts, there are no cross overs.

Thanks

LinkJuice

5+ Year Member



 
Msg#: 4054303 posted 10:09 am on Jan 6, 2010 (gmt 0)

Thanks for the responses,

The only explaination i can fathom is that google knows both the accounts are somehow linked, the URL example is not the case as both the ads go to seperate websites.

Any more input on this would be great as i am not sure this is the reason, as the ads are on completely seperate accounts, there are no cross overs.

Thanks

LinkJuice

5+ Year Member



 
Msg#: 4054303 posted 10:09 am on Jan 6, 2010 (gmt 0)

Thanks for the responses,

The only explaination i can fathom is that google knows both the accounts are somehow linked, the URL example is not the case as both the ads go to seperate websites.

Any more input on this would be great as i am not sure this is the reason, as the ads are on completely seperate accounts, there are no cross overs.

Thanks

LucidSW

5+ Year Member



 
Msg#: 4054303 posted 3:32 pm on Jan 6, 2010 (gmt 0)

Test it. Have one account show ads from midnight to noon and the other noon to midnight or some other period. If the daily total from both is what you expect, then Google probably knows you own both accounts.

LinkJuice

5+ Year Member



 
Msg#: 4054303 posted 5:20 pm on Jan 6, 2010 (gmt 0)

Lucid,

Thanks for that, though i am not in a position to test as even though the figures are half of the amount on the lesser account we are still talking many thousands of pounds in conversions, this is not something i wish to throw away for testing.

Link Juice

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