homepage Welcome to WebmasterWorld Guest from 54.166.255.168
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Google - Follow Your Own Rules
NoLimits

5+ Year Member



 
Msg#: 4024067 posted 9:18 pm on Nov 12, 2009 (gmt 0)

I've noticed something over the past few weeks that is extremely disturbing for many reasons.

The adwords blog contains a high level overview of Google's new product, "Comparison Ads" at the following url: [adwords.blogspot.com...]

Okay - so the gist is, Google is now a 10,000 LB gorilla affiliate marketer, working directly with mortgage lenders.

So... what that means, in this particular case - is that on google's whim - they can use all of the data you've provided them over the years to simply replace you overnight.

Just do a google search for any mortgage term...

They are showing their ads above all other paying adwords customers. Then, to make matters worse - they are bringing them to a review style landing page that would receive a quality score of 1 and be slapped immediately if it were owned by anyone other than google.

Additionally - apparently relevance is another rule that google doesn't have to follow when they decide to compete with you for your job, using their search engine.

Example: google the term "cash loan"

This is a payday loan term - these people are not looking for mortgages. Googles ads are not relevant by their own standards. Neither the ad copy, nor the content of the destination page would warrant a high quality score - yet it displays above all other ads.

This should scare the hell out of anyone in the sales business, both online and offline. If this is a sign of things to come - prepare for google to become the USA's internet equivalent of WalMart. Your job could be next.

 

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved