homepage Welcome to WebmasterWorld Guest from 54.204.94.228
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Re-arranging keywords in different groups
philipd

10+ Year Member



 
Msg#: 4019230 posted 8:17 pm on Nov 4, 2009 (gmt 0)

I haven't advertised on Google in over 2 years, we started in 2002 and we are getting ready to start again. In reading the forum it seems quite a bit has changed that I'm trying to understand.

My question is this - I'm an amateur and our account has 100's of keywords in groups. It seems that the right way to do it is to create more groups. If I move a keyword to a new group does it lose it's history? What is the best strategy for re-organizing the account before we unpause our ads?

Thanks in advance..

 

SanDiego Art

5+ Year Member



 
Msg#: 4019230 posted 7:41 pm on Nov 9, 2009 (gmt 0)

The keyword won't lose its history, but if it hasn't run in over 2 years, I'd doubt that Google would use that data in its calculations. Seems "too old" and "too irrelevant" - too many things have changed since then (competition, placement of ads, user click behavior, etc.)

I wouldn't worry about losing history (and the short term negative effects it can have on CPC) at this point. I would focus on creating the most efficient and relevant structure 1st.

You'll make up any "losses" quickly by getting better QS, lower CPCs, etc with a efficient account structure.

philipd

10+ Year Member



 
Msg#: 4019230 posted 2:07 pm on Nov 19, 2009 (gmt 0)

Thank you..

HarryJackson



 
Msg#: 4019230 posted 3:16 pm on Nov 19, 2009 (gmt 0)
Good question and great reply but still i want to have some details from some one about this..
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved