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Adwords supplemented with site links?
Adword #1 has 3 additional links, what is this?
stormy




msg:4018075
 10:25 am on Nov 3, 2009 (gmt 0)

I was just checking my competition and I was dismayed to see that the biggest player in my industry got their adwords top spot augmented by three links which look like sitelinks. It now takes about twice as much screen estate too.

What is this? Is this new?

 

Rehan




msg:4018249
 3:46 pm on Nov 3, 2009 (gmt 0)

It's something they've been testing for at least a few months.

Rustybrick (Barry) blogged about it back in August and included an official statement from Google that ended with: "This feature is currently in a limited beta with a small number of advertisers."

ppcbuyers




msg:4018422
 7:04 pm on Nov 3, 2009 (gmt 0)

looks like it has officially launched:

[adwords.blogspot.com...]

PayMePerClick




msg:4018454
 7:40 pm on Nov 3, 2009 (gmt 0)

From what I can see right now I think it's only available to big spenders. It is set at the campaign level though, which makes it difficult if you track conversions at the keyword or ad group level using an analytics suite (Google Analytics probably has a work-around).

Dlocks




msg:4018519
 9:02 pm on Nov 3, 2009 (gmt 0)

If your account qualifies to run this feature, you'll find the option to set up Ad Sitelinks in your Campaign Settings tab -- it will appear as "Show additional links to my site" under the "Ad extensions" section.

I see the "Ad Sitelinks" option they mention in my account. However, you can only set it at the campaign level.

I have some campaigns containing adgroups with different display (and landing) URLs. Example: widgetA.ext widgetB.ext. So although the option is visible, I can not use it.

I would like to reorganize my campaigns by moving some adgroups. But I don't want to loose my historical data like conversions, CTR, views, clicks, quality score etc. etc. Unfortunately this is (still) not possible in Adwords.

SanDiego Art




msg:4018599
 11:16 pm on Nov 3, 2009 (gmt 0)

Historical data is never "gone" - it is always available through the Reports tab.

If you rely on seeing this within the interface, it can be a problem when making decisions on bids/CTR/etc.

If you move a keyword around, it still has historical QS, and QS image value will quickly re-appear since Google knows how the keyword performed in the past for your account.

If that is the only reason you aren't re-organizing your account for better performance, relevancy, efficieny... you are probably missing out on more than the annoyance of not "seeing" all your historical data in the interface is worth.

Dlocks




msg:4018615
 11:56 pm on Nov 3, 2009 (gmt 0)

Historical data is never "gone" - it is always available through the Reports tab.
True, I know it's not gone for the old adgroup.

If you rely on seeing this within the interface, it can be a problem when making decisions on bids/CTR/etc.
Yes, for me that is a problem.

If you move a keyword around, it still has historical QS, and QS image value will quickly re-appear since Google knows how the keyword performed in the past for your account.
Are you sure about that? Do you perhaps have a source of this?

When you make a duplicate of an ad in an adgroup Adwords will see and handle it as a complete new ad. I always thought the same thing happens with keywords when you move them? But even when this does not happen with keywords then you still have the problem with 'new' ads. You will loose at least one part of historical data for the QS when you make a 'new' ad (or when you copy an ad to a new campaign/adgroup).

James_WV




msg:4018832
 10:04 am on Nov 4, 2009 (gmt 0)

>>If you move a keyword around, it still has historical QS, and QS image value will quickly re-appear since Google knows how the keyword performed in the past for your account.

This is incorrect. Setting up a keyword in a new campaign or ad group is essentially setting up a whole new ad, so the QS history is wiped.

However, if you have good QS in your account as a whole it'll come back quite quick - it all depends what you do with it - if you set it up in a whole new campaign then it takes a bit longer than if you put it into a campaign with existing QS.

On topic though - just noticed the Adlinks feature in my account too - looking forward to having a play with it today...

elchenuk




msg:4018977
 2:31 pm on Nov 4, 2009 (gmt 0)

Does anyone know if this is a US adwords implementation only? I've been looking around on my account and sample UK ads and none have sitelinks.

Dlocks




msg:4018985
 2:39 pm on Nov 4, 2009 (gmt 0)

@elchenuk: It is not a US only option (I have a Dutch account).
If your account qualifies to run this feature, you'll find the option to set up Ad Sitelinks in your Campaign Settings tab -- it will appear as "Show additional links to my site" under the "Ad extensions" section

James_WV




msg:4019048
 3:48 pm on Nov 4, 2009 (gmt 0)

I'm in the UK and we have it on our primary account, but not our secondary account

Rehan




msg:4020356
 12:59 pm on Nov 6, 2009 (gmt 0)

Has anyone set up sitelinks since Tuesday and had them start appearing on the search pages? I'm just wondering how long the review process takes and how quickly changes would be reflected on Google if I updated the link details.

James_WV




msg:4020382
 1:45 pm on Nov 6, 2009 (gmt 0)

I've set them up and they didn't appear. We contacted our rep, their reply was:

"The sitelinks will only appear on extremely high quality ads, where you are basically position 1 all the time. More than likely this will only be on branded terms"

That's fine, but we've already got every position on the first page for our brand name, and site links, and no one else advertises on our brand name either - I can't see it giving us any benefit - in fact I think it may just cannibalise our organic traffic as adwords CTR increases and end up costing us more for the same amount of traffic

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