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Ad review process taking too long
Pending review status for days

WebmasterWorld Senior Member 5+ Year Member

Msg#: 4016841 posted 6:05 pm on Oct 31, 2009 (gmt 0)

I find (in some campaigns) that new ads take forever to get approved. "Pending" status is there for 4 or 5 business days, and still waiting. After 3 days of waiting, and seeing low CTR, I decided to pause keywords until ads get approved.
I simply put keywords into similar ad groups where ads are having approved status.

This tactics applies only if you already have ad groups of similar nature for the campaign you run.

If you create something that is totally new in your account - good luck I guess.

In addition, I haven't had a chance to pay attention and see if TM related stuff makes any difference, even if you have an explicit approval from the owner.

Any experience?


I did talk to support and the lady said it is just the way it is - too many ads in the queue.
Hire more people?



5+ Year Member

Msg#: 4016841 posted 5:43 pm on Nov 1, 2009 (gmt 0)

It's not quite a first-in-first-out queue... I've created a couple dozen new ads in the last 4-5 days, and most of them are approved but some of them are still Pending. There's no consistency in the behavior, though -- I have cases where there are two ads with the same copy (in different ad groups), and one got approved fairly quickly while the other has been taking days.

Yet another head scratcher from Google.


5+ Year Member

Msg#: 4016841 posted 2:43 pm on Nov 3, 2009 (gmt 0)

New ads can take a while to be approved. After that Google remembers the ad, and similar ads can be approved quickly by a computer (I think that's how it works).

I had over 3,000 ads approved in about an hour. They were all very similar to each other.

I've seen some ads that used trademarks take a couple of days to be approved. For example, if you have a product name or company in the ad. I think these are red flagged and then reviewed by a person.

You might have an ad for a car dealership, and you put the name of the dealership in the ad. Example; Eastside Toyota, then that ad might take a while to be approved.


5+ Year Member

Msg#: 4016841 posted 6:45 am on Nov 13, 2009 (gmt 0)

I have a dating site and I cannot have my banner ads approved that easy. It's under pending review for 2 weeks and when I asked Google to check it, all my banners are disapproved. I wonder if other dating sites also are being treated that way by Google.


WebmasterWorld Senior Member 5+ Year Member

Msg#: 4016841 posted 7:56 am on Nov 13, 2009 (gmt 0)

Interesting, I just setup a test ad on a dating site and it went straight into review status.

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