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Google Launches Comparison Ads With Pay Per Lead Service
wheel




msg:4016267
 12:47 pm on Oct 30, 2009 (gmt 0)

[adwords.blogspot.com...]

Today we're excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily.

. To see how it works, let's use our mortgage example. Users searching for "mortgage" on Google.com may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates.

At this time, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, we'll increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.

You only pay if a user calls the phone number on your offer or fills out a form to request a quote.

[edited by: engine at 4:45 pm (utc) on Oct. 30, 2009]
[edit reason] Added relevent quotes [/edit]

 

loudspeaker




msg:4018774
 6:56 am on Nov 4, 2009 (gmt 0)

There needs to be a common approach developed here. More and more I am thinking along the lines of a "union" (term being used very loosely) of webmasters and content creators.

Such a "union" could be organized by vertical (e.g. only finance web sites), country, or perhaps one day there'd be a general webmaster union. Members would vote on walk-out (= robots.txt block) actions to force any search engine, or any other organization threatening their interests, to clean up their act when needs be.

Furthermore, members could even finance, or at least morally support and promote alternative search-engine-style aggregation services with an eye towards reducing any monopolistic dependencies in the marketplace (whether they are oriented towards today's bĂȘte noire or somebody else who might appear in its place down the road).

Any thoughts on that?

Jane_Doe




msg:4019246
 9:05 pm on Nov 4, 2009 (gmt 0)

Any thoughts on that?

I think you can probably make a lot more money by just focusing on how to rank well in Google.

loudspeaker




msg:4019344
 11:50 pm on Nov 4, 2009 (gmt 0)

I think you can probably make a lot more money by just focusing on how to rank well in Google.

JD - I am not sure if your comment was meant to be sarcastic, but regardless, it might also have meant you've missed the point here.

"Ranking well" will hardly matter if Google launches its own service that does what your site does and begins promoting it over *all* search results.

If you're doubtful, try "ranking well" with a new revolutionary mapping service, or a new email service or - since last week - a new mortgage comparison site or anything from the *.google.com list and see how that works out for you. Well, now consider that one day your site - yes, the one that's ranking so well right now and the one you're probably using Analytics for to feed Google with all the internal data - will become that asterisk. All I am saying is that some planning getting ready for that day would be in order.

Jane_Doe




msg:4019449
 6:20 am on Nov 5, 2009 (gmt 0)

Well, now consider that one day your site - yes, the one that's ranking so well right now and the one you're probably using Analytics for to feed Google with all the internal data - will become that asterisk. All I am saying is that some planning getting ready for that day would be in order.

I didn't mean to be sarcastic - just pragmatic. Google indexes billions of pages and any given search query usually has millions of returns, so a boycott by some sites wouldn't really make much difference. The only thing that will displace Google is if a significantly better search engine comes along. If you focus on how to rank well in Google, then you can launch any kind of site you want - your success isn't tied to one kind of site.

My planning is that I have lots of sites and I assume none of them will last forever, whether it is through something Google does or some other type of market change. I just think this is still kind of golden era of being able to make money online pretty easy compared to most regular jobs, so for me I'd rather focus my efforts on my backlog of projects. And I don't use analytics.

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