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This 356 message thread spans 12 pages: < < 356 ( 1 2 3 4 5 6 [7] 8 9 10 11 12 > >     
New rule? Quality Violations => Adwords ban
Dlocks




msg:3995574
 11:51 am on Sep 25, 2009 (gmt 0)

Today I received an email from Adwords.

The email mentions that I have submitted several ads for landing pages that are considered to be of a poor quality and that the landingpage does not comply with the 'landing page and site quality guidelines'. I most remove the ads. Well, no problem.

The email also mentions that it is a final warning. It tells me if they find any ad in the future that is in violation with the site quality guidelines (the product itself is not the problem) they will immediately disqualify me from participating in the AdWords program. Now, that is a problem.

A bit strange? Also because I’m using Adwords more then 4 years and then I receive an automated email in English while I have a Dutch account.

Anyway, how can Adwords ban you for submitting sites that that seems to be in violation with the Landing Page and Site Quality Guidelines while there is not a tool where can check if an URL is ok to submit?

How can you be for 100% sure if a site is in violation with the Landing Page and Site Quality Guidelines before you submit the site? That is impossible right?

As mentioned, I’m using Adwords for myself and for other companies for over four years so I know how it works. The site I submitted yesterday is nothing different from many other sites I promote.

If Google would like to ban clients for this than they should offer a tool where you can check your website for Page and Site Quality Guidelines before you submit the site. If Google does not offer a tool like this then they should not ban clients.

[edited by: engine at 1:05 pm (utc) on Sep. 25, 2009]
[edit reason] user requested edit [/edit]

 

mortgagemax




msg:4000090
 6:17 pm on Oct 2, 2009 (gmt 0)

Absolutely, what a difference. MSN AdCenter just called us yesterday about help with campaign optimization, which I declined, but the thought is what matters. Having someone appreciate your business is a wonderful thing. I had always thought Google did appreciate its advertisers but wow this whole episode has been a huge eye-opener.

I may still be in denial but I really feel that Google will come to see how harsh and inconsiderate it's new aggressive policy enforcement has been. I would hope at the minimum they will ease up on the lifetime bans.

DiscoStu




msg:4000101
 6:37 pm on Oct 2, 2009 (gmt 0)

In my opinion AdCenter (& Yahoo) has great customer service because their system blows hard. It's easier and cheaper to pay for someone to make a phone call every once in a while than developing a robust/deep system.

mortgagemax




msg:4000107
 6:49 pm on Oct 2, 2009 (gmt 0)

Cost is no excuse for the poor (to put it nicely) customer service offered by Google. Pretty sure Google can afford quality customer service with there nearly $8+ billion of cash on hand and $3+ billion in quarterly profit.

interiorexpress




msg:4000111
 6:55 pm on Oct 2, 2009 (gmt 0)

Thank you Google! My appeal came through and my account was unblocked! Thanks again!

DiscoStu




msg:4000113
 7:00 pm on Oct 2, 2009 (gmt 0)

Thank you Google! My appeal came through and my account was unblocked! Thanks again!

That's awesome, congrats! That's a big relief to know that G actually does listen sometimes and will take back decisions if they are clearly int he wrong...you should share as much as possible about the process of appealing, it will be very valuable for people in the same situation as you

Cost is no excuse for the poor (to put it nicely) customer service offered by Google

Agreed. But conversely, good customer support is no excuse for a #*$!ty system :P

vordmeister




msg:4000136
 7:34 pm on Oct 2, 2009 (gmt 0)

It would be kind of cool if Google actually told advertisers roughly what they liked and disliked rather than keeping them guessing and banning them occasionally. I mean not liking affiliates is a fairly major thing and ought to get a mention somewhere.

I'm sure the advertisers on here will read the Google blogs, and maybe something in there would have been handy. I don't read the adwords blog myself as I deleted my adwords account a little while ago after fear about things I had been reading on internet forums at the time. I've no idea whether I had a good account or a bad one. I hope I have a good site as every page takes me about a week to write.

There's been some terrible communication from Google to their advertisers. Surely they would keep on top of that one as the advertisers as a whole are presumably the ones that fund google.

Some hints might be useful?

Also D Minus in social networking. Advertisers on here would probably pass on the word if you'd only say.

That's me banned for life from everything.

Manga




msg:4000147
 8:02 pm on Oct 2, 2009 (gmt 0)

Thank you Google! My appeal came through and my account was unblocked! Thanks again!

Did they apologize?

SuperF




msg:4000164
 8:23 pm on Oct 2, 2009 (gmt 0)

Just a reminder - early in the thread, several of us, including myself, pointed out that they link direct to merchants. An affiliate that does this is not affecting user experience because they are an affiliate.

That being said, most newbie affiliates read "How To Make $1 Million in 30 Days" type ebooks that tell them to promote Clickbank merchants. The vast majority of Clickbank merchants have landing pages that could easily be judged as poor site quality by Google. We no longer promote any Clickbank products for this reason.

DiscoStu




msg:4000187
 9:24 pm on Oct 2, 2009 (gmt 0)

The vast majority of Clickbank merchants have landing pages that could easily be judged as poor site quality by Google.

That's funny, cause 2 years ago I worked with a guy who had a clickbank product that was doing fantastically well with PPC. His account kept getting slapped, and he just kept changing his domain (.net, .org, .biz etc). Currently he's running ads for the .info version (I don't work with him anymore) so I guess he's still going strong with Adwords. His site is just a squeeze page that's pushing an expensive ebook (which G has said they consider low quality) so it's funny that he can keep going no problem while others are getting banned.

JoeT321




msg:4000196
 9:37 pm on Oct 2, 2009 (gmt 0)

interiorexpress, how did you submit an appeal? Just open a normal ticket?

Elric99




msg:4000224
 10:26 pm on Oct 2, 2009 (gmt 0)

Sorry to disappoint anyone looking for better treatment from Adcenter. But I had my entire account with them stopped because of 'poor quality landing pages'. Same as some people here have found with adwords.

With regards to the current crisis on Adwords, talking to other affiliates today, there seems to be two camps: Those affected by the change / worried by it, and those who feel they are above the banning - that their sites are fine and that google is just getting rid of the junk.

I think it's incredibly naive of those advertisers to believe that simply by having articles and other content on your website, you are 'safe'. Surely every advertiser with a real business based on PPC should be concerned here?

Deltron Zero




msg:4000238
 10:48 pm on Oct 2, 2009 (gmt 0)

I received the two warning emails, cleaned up my accounts as best I could and luckily have not been cut off from AdWords...yet.

I'm in quite of a dilemma. I am currently doing some legitimate, direct linking affiliate marketing while building a retail site that I plan to launch next year. I will move away from affiliate marketing entirely once my site is off the ground. The affiliate marketing is paying the bills while my site is in development. My dilemma is this - do I continue my affiliate marketing efforts and risk being cut off from AdWords forever? Or do I kill my accounts entirely and eat Ramen noodles until my site gets off the ground? I would hate to be banned from AdWords for life just before making the "Google friendly" switch to marketing my own retail site only, but it would be extremely difficult for me to survive without the income my affiliate marketing is currently generating.

mossmarketing




msg:4000526
 6:50 pm on Oct 3, 2009 (gmt 0)


Ahh- memory road… Rowdy Roddy Piper and JunkYard Dog going at it! Or who can forget Andre the Giant vs. Hulk Hogan. WWF in it’s glory days. As a child I loved this stuff! Maybe I knew it was fake- maybe I didn’t- but I remember it fondly. And, every Saturday morning amongst the Smurfs, Voltron, Speed Racer, Fraggle Rock, there was the wonderful “WWF Superstars” cartoon- that I wholly enjoyed.

I am not a fan of violence and have since fallen off the wrestling band wagon nor those cage matches. However, if that’s how people get their jollies- more power to them… and if they can get people to pay to bash their heads in- god bless America. In these scenarios you have willing participants and everyone knows the rules and what’s expected… even if does end ugly.

I think it is sad – and ultimately far more violent what Google is doing to affiliates. Google is laying the smack down on affiliates without much notice- nary any instructions that don’t include a lot of ambiguity and a lot of gray. Because, unlike the WWF- this isn’t fake. It’s affecting people’s lives and our economy and to the degree it is happening is a genocide of affiliate marketing. Google doesn’t see this clearly- and while they may do a lot of things right- and will make a lot more money than I ever will- they are in the wrong on this one.

I understand Google trying to keep their product as clean as possible. So they throw out arbitrary instructions that don’t really make sense and are contrary to the history of commerce. The reality is there are a lot of stores, products in the brick and mortar world that are crap! It is ultimately up to the consumer to choose the path they want to acquire their knowledge or products… online, if they don’t like what they see it takes .000045 milliseconds to get to the next offering. If a website isn’t providing value- it ultimately will not make money and get weeded out. Just like a restaurant that has terrible food- might do well on opening day- but one month later will likely be empty.

Some of you may know what I am talking about and some may not. Google is evaluating sites and banishing them from Pay Per Click marketing if, in their opinion mind you, they feel a website’s primary purpose is to redirect a person to another website.

Now, some of this clean up could be good- if a website is misleading or lying to the consumer- that should be removed. Ie- if someone is shopping for Barbies and they click on a link that takes them to a marijuana paraphernalia website they can’t back click on- that needs to be removed.

However, if someone is shopping for auto insurance- per se- and they end up on an affiliate site that takes them to an insurance carrier- then so be it… at the end of the day- the value to the consumer is getting to an insurance product- protecting themselves and their family- and potentially saving money. If the consumer happened to take a path through the affiliate- that was how they preferred to shop… or research information, or whatever it was that appealed the consumer to that store front- what is wrong w/ that. Who is Google to shut this down? Just a big bully flexing their muscles irresponsibly- and it will eventually catch up to them. They are cheating both the consumer and the affiliate and ultimately themselves. While they are an incredible company- they could be soooo much better… like by having account managers for paying customers!

I have two examples that are counter intuitive and highlight why this is wrong and the policy needs to be revised.

One- I had an affiliate for 5 plus years. He doesn’t have his own insurance product- but arbitrages his traffic to a few different partners based on filter questions. His site has thousands of articles on Auto insurance- and even a free ‘ebook’. Google came by and shut his account down overnight. I used to provide his insurance product fulfillment- and he sold no fewer than 20,000 policies over 5 years. That is 20K people who have peace of mind when they get in an auto accident, or when an uninsured drive hits them, and probably saved money along the way. This doesn’t even account for all the people that found more information through his articles.

My second example is the real kicker- same thing… arbitrages the physical product- but also has tons and tons of valuable information on his website. Google’s organic algorithm has him listed #1 or #2 is several of the top keywords for top industry terms. Yet he can’t buy clicks on the same keywords. So, according to Google’s own algorithmic evaluation that focuses on consumer behavior- he has an exceptionally valuable site- he is top of the charts. Yet, when it comes to their arbitrary, opinion-based algorithm for AdWords- he is left in the dust.

Google- leave commerce to supply and demand and natural marketplaces. If something doesn’t have value to the consumer people will not buy a product and it will not be able to fund itself (case in point- the housing market). Stick to what you are good at- or have you forgotten what that is at this point. Kinda like actors/actresses- we don’t’ want to hear what you have to say- we just want to utilize your product.

Affiliates- it is a good idea to provide value so consumers will want to come back… and good luck fighting a bully who doesn’t abide by their own rules and logic.

PS. Bing and Yahoo- pay attention to this misstep- it is your opportunity to eventually surpass the industry giant.

syber




msg:4000549
 7:28 pm on Oct 3, 2009 (gmt 0)

I guess using Adwords is like playing craps, you might have a really long roll where you are making a lot of money - but eventually a seven will come up and you are out.

luke175




msg:4000628
 9:34 pm on Oct 3, 2009 (gmt 0)

My second example is the real kicker- same thing… arbitrages the physical product- but also has tons and tons of valuable information on his website. Google’s organic algorithm has him listed #1 or #2 is several of the top keywords for top industry terms. Yet he can’t buy clicks on the same keywords. So, according to Google’s own algorithmic evaluation that focuses on consumer behavior- he has an exceptionally valuable site- he is top of the charts. Yet, when it comes to their arbitrary, opinion-based algorithm for AdWords- he is left in the dust.

This actually brings up a good point.

My main keyword for my NON-affiliate business is ranked #2 organically. Google gives me 1/10 for the same keyword's quality score. I can't advertise on it.

What sense does that make?

SuperF




msg:4000633
 9:46 pm on Oct 3, 2009 (gmt 0)

Here's an example of how difficult this situation is without any official information or guidance from Google:

When we first spoke to an Adwords Support person, he advised us that a way around this problem is to open a separate account for each merchant we promote (we already have 3 accounts linked by MCC - because we had ran out of room in the first two). When I asked if he seriously expected us to open thousands of accounts, he checked with his supervisor and said yes, that would be OK by Google.

I doesn't sound like a correct solution, but maybe it is? How are we supposed to know, and should we risk our business over one phone call to Google?

AWbiz




msg:4000674
 12:05 am on Oct 4, 2009 (gmt 0)

Here is a question I would like adwords to answer:

Is the slapping and banning of sites a team decision or simply a judgement call by one person?

A lot of people have reported advertising sites for years without issue (10/10 Quality score) only to be slapped later.

It is widely known that the quality team manually reviews sites on a regular basis. I assume each account gets reviewed once or twice a year. This is what I have heard google say anyway.

So if a site runs for 3 years before it is slapped that means at least two quality reviewers found the site to be compliant while only one determined it was not.

If this is how it works then isn't it reasonable to assume that the last reviewer could have made a mistake and the majority's opinion should be taken into consideration?

vphoner




msg:4000707
 2:00 am on Oct 4, 2009 (gmt 0)

What I don't understand is how anyone can build a business (affiliate or otherwise) with an advertising system as unstable and unreliable as google is. Suppose you have a warehouse and employees and google slaps your account. Unless you have a lot of cash to ride it out, you are going under. Google is making itself the most unreliable advertising in the history of man.

Affiliates are important not only to google but to industry in general. How do you think some of the smaller companies became noticed and big? Affiliates. Google should embrace good affiliates as good for business and good for the USA. Sure there are some bad apples out there, but there are also some exemplary affiliates who are getting unfairly slapped by google.

The latest thing is that google is shutting off voice support for some accounts. You call in, and put in your ID and they tell you that you no longer have voice support and must use the internet.

This is insane. There are times when you need a voice call where you can go back and forth on a subject quickly. Email is too slow to do this back and forth. Google can certainly afford an even larger support team, and should.

cagey1




msg:4000739
 4:29 am on Oct 4, 2009 (gmt 0)

Google is telling you to spend your money with their competitors.

Heed their advice.

flanker23




msg:4000763
 7:28 am on Oct 4, 2009 (gmt 0)

I have shared my experiences with some of my non-internet business friends and relatives and they are truly shocked at how G treats it's advertisers - I wonder how much of the wider world of G users realise this? Still, for the moment, with threads such as this at least the advertising world will think twice about putting their eggs in G's basket if they could potentialy be out of business overnight - 'CAVEAT EMPTOR'

Kobayashi




msg:4000777
 7:39 am on Oct 4, 2009 (gmt 0)

SuperF, despite what you were told, whether you promote 1,000 merchants in 1 account or 1,000 accounts I don't think it matters ban wise as Google bans advertisers not accounts so either setup would cause the same result. AWA mentioned this on here somewhere.

The only way I think that one could isolate bannings by account in a multiple account setup linked through an MCC is if each account was a separate "advertiser" with separate names/billing info which of course would not be the case for a single advertiser with multiple accounts like yourself.

eyeinthesky




msg:4000863
 1:27 pm on Oct 4, 2009 (gmt 0)

Shocking attitude from Google. I too received this threatening email 2 weeks after I paused all my campaigns.

What poor landing pages are they talking about? I am not even advertising. I emailed them and never got any reply. Its been 2 weeks since.

Looks like they have lost another customer. Being out of Adwords has really been a blessing in disguise for me. Now, I don't have to keeping paying them for clicks that don't convert to sales, lol

QualityNonsense




msg:4000908
 4:55 pm on Oct 4, 2009 (gmt 0)

Mossmarketing, great examples both.

luke175




msg:4000936
 5:56 pm on Oct 4, 2009 (gmt 0)

This kind of stuff won't change until there is either:

A. a lawsuit
B. a precipitous drop in Google's stock that requires them to scramble for cash

These are both unlikely in the near future. The best option is:

C. Media coverage from large outlets (NY Times, Wall St Jrnl etc.) that takes G to task and shows the hypocrisy of their system and how it hurts small business and probably also scares shareholders to see million dollar accounts banned.

The love affair the general public has with Google is coming to an end. Just 3 years ago everyone loved them and now even casual PC users refer to them as "the borg" and "CIA search"...reminds me of another large company that was once at the top...

Regardless of how one feels about G, the current state of things is that there is no competition and everyone knows that is bad news for the consumer.

arizonadude




msg:4001014
 8:45 pm on Oct 4, 2009 (gmt 0)

The people who use adwords, are more than likely the same ones who helped Google get to where they are at.

As Webmasters, SEO Consultants, Affiliate Marketers, etc. how many people have we influenced over the years in pointing to Google? Word of mouth created them and word of mouth can put them in there place.

Google does not care about the individual. They like automation and they don’t give a toot about you even though WE are the ones who drive the stock prices, pay the bills, etc.

We all hold the power. Take your marketing dollars somewhere else, let your clients and others know that their money could be best spent else where instead of supporting what has truly become the new evil empire of the 21st century.

Once their profits start to drop, and the stock follows, only then will the brainiacs at the plex get a clue.

I’ve completely phased Google out of my life and even though I was one of their biggest supporters in the beginning, I’ve got nothing but disgust for them now.

Khensu




msg:4001069
 10:39 pm on Oct 4, 2009 (gmt 0)

Whoa! (In my best Keanu Reeves impression.)

Somebody said the L word.

do no evil
"do no evil"
[do no evil]
do evil no
"do evil no"
[do evil no]
evil no do
"evil no do"
[evil no do]
evil do no
"evil do no"
[evil do no]
no do evil
"no do evil"
[no do evil]
no evil do
"no evil do"
[no evil do]

James_WV




msg:4001277
 9:20 am on Oct 5, 2009 (gmt 0)

>>It would be kind of cool if Google actually told advertisers roughly what they liked and disliked rather than keeping them guessing and banning them occasionally. I mean not liking affiliates is a fairly major thing and ought to get a mention somewhere

They do: [adwords.google.com...]

yobaby




msg:4001380
 1:11 pm on Oct 5, 2009 (gmt 0)

When AWA posted that paused ads could trip a ban I had no choice but to go in and delete all my ads.

Due to the economy I had to pause all our ads on all our domains until our clients started needing new employees. I had a couple of keywords that the quality score wasn't bad but didn't feel it was worth the chance getting wacked for ads that were paused.

I was like the rest of the world when I assumed a paused keyword could not be used against your QS.

flanker23




msg:4001406
 1:47 pm on Oct 5, 2009 (gmt 0)

A message to interiorexpress: I'm glad for you that you got your account back but just be careful, do you really want to carry on trusting the majority of your online advertising presence to a company that's willing & able to shut you off without warning overnight?

flanker23




msg:4001407
 1:48 pm on Oct 5, 2009 (gmt 0)

A message to interiorexpress: I'm glad for you that you got your account back but just be careful, do you really want to carry on trusting the majority of your online advertising presence to a company that's willing & able to shut you off without warning overnight?

vetofunk




msg:4001417
 2:04 pm on Oct 5, 2009 (gmt 0)

For the people advising to just go to Adcenter or Yahoo, have you ever advertised in either? I have about 20+ clients that I advertise the same amount of products/services on each and those two combined don't bring in 1/2 the traffic and sales that Google Adwords does. This is the reason being banned from Google Adwords is such a problem. It is very hard to make up the revenue that is generated...I really hope Yahoo and/or MSN gain some more of the Internet traffic, but I don't see that happening for quite some time.

This 356 message thread spans 12 pages: < < 356 ( 1 2 3 4 5 6 [7] 8 9 10 11 12 > >
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