homepage Welcome to WebmasterWorld Guest from 54.161.246.212
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Your best Adwords tip
tonynoriega

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3989866 posted 7:56 pm on Sep 15, 2009 (gmt 0)

since i feel dumb asking a hundred questions about Adwords...

could i just ask everyone for their best tip to managing an Adwords campaign?

tricks
tips

sage advice.

thanks

 

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3989866 posted 8:36 pm on Sep 15, 2009 (gmt 0)

Content and Search - way different. Separate them out, treat them separately, separate bids, separate strategies, separate reports, everything, separate separate separate.

tonynoriega

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3989866 posted 9:54 pm on Sep 15, 2009 (gmt 0)

two separate campaigns?

LucidSW

5+ Year Member



 
Msg#: 3989866 posted 11:19 pm on Sep 15, 2009 (gmt 0)

Yes, separate campaigns. One for search only, one for content network only.

smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3989866 posted 1:47 am on Sep 16, 2009 (gmt 0)

content and search

I do this in separate accounts. No mix within a single account. Just because of curses... ;)

Keyword Match
Separate ad groups - exact, phrase, broad - if for nothing else, then for easy tracking purpose on an ad group level, easier reporting when running search query reports for phrase and broad match, to keep good performance locked inside one ad group (like exact match), etc.

Budget
If tight on budget, start with exact or exact+phrase, if OK, you may start with broad for keyword research purpose. It's all about (traffic) control.

Sites
Think "useful" for good QS

keyword research
Use tools, but try thinking about what you're pushing out, you'll come up with keywords you don't get from tools, yet they work.

negatives
Never forget - more negatives = more control - both campaign and ad group levels

Don't know man... you got me thinking about re-evaluating my AdWords abilities. :)

chewy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3989866 posted 3:24 am on Sep 16, 2009 (gmt 0)

Use the SQR (Search Query Report) to find negative keyword patterns and specific words.

It is now much better than it was.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3989866 posted 2:21 pm on Sep 16, 2009 (gmt 0)

Content Network - first thing I do is add myspace and youtube to my negative sites, unless I'm specifically marketing to them. Then I go find the Site Exclusion Tool and ban everything (actually I do that for most campaigns, Content or Search, if I have figured out I don't want them on Parked Domains and the like)

Run your ads on Content for a few days to a week, and then run the Placement Performance Report. Weed out any bad sites that run up lots of clicks but don't convert (either add them to your negative sites, or make them placements in another ad group with a lower bid) Take your top performers and either put them in their own ad group, or put all the mid-level performers in THEIR own ad group - you might want to pay more for the ones that are working for you.

Don't even THINK about running AdWords without some form of analytics - Google Analytics is the easiest. It would be like driving with one eye closed.

If you are going for conversions, use the AdWords Conversion tracking code. But think carefully about what your conversions actually are. You're allowed multiple types. If I'm promoting a very high ticket item, I will set one type of conversion for a sale (which generally takes a lot of clicks to generate, so I may not get many of these) but I also define a conversion for a lead or inquiry. If I'm working for a client, it's generally my job to bring the horse to the water, but the client has to make the horse drink. In that case, the conversion is the lead - the client actually sells the product.

Once you're eligible with enough conversions, try out the Conversion Optimizer. Mostly it's worked out quite well in my experience.

Use Website Optimizer to test different types of landing pages.

Use the Keyword Tool to find keyword opportunities, but also run your landing page through it to make sure Google thinks your page is about the same thing YOU think your page is about.

Umm, probably more, but I have go just now.

tonynoriega

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3989866 posted 2:46 pm on Sep 16, 2009 (gmt 0)

Heres a question.

Say on my Ad, i have a displayed URI of:

www.example.com/myproduct

and the actual destination URI is:

www.example.com/plans/individual/myproduct

SHOULD I... develop an actual page for the /myproduct directory?

do the two being different, play a role in the QS?

tonynoriega

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3989866 posted 2:50 pm on Sep 16, 2009 (gmt 0)

Another question.

I do have my adwords linked to my analytics.. BUT

i have two accounts in there. Account A and Account B

and its linking to Account A, which i do not want.

how do i link it to account B?

300m

5+ Year Member



 
Msg#: 3989866 posted 8:39 pm on Sep 16, 2009 (gmt 0)

1) Dont be afraid to take chances. You might get burned here and there, but you should always go with your gut instinct. Making calculated risks have reaped benefits for me over the years.

2) Get Granular and find an immediate and effective way to gauge your results.

3) Ask for tips (you seem to know that one already ;O)

4) Use Negatives (you would be amazed with the amount of money you can save. I managed to save at least 250k a year with negatives. Someone said it gives greater control of your account and they are 100% right.

5) Use Exact Match and broad match in the same adgroup, BUT track them separately so you can gauge bids accordingly.

Constantly know your adpositions...when you fall below 3 your chances of getting a conversion are awful.

6) Make a game plan and see it through. I manage our account, but I am also the affilate manager where i am employed and I have literally seen thousands of affiliate start off strong and get aggressive with bids and be gone in 1 month. If you create a sold game plan.

7) Set reasonable goals. Don't expect to tsee the world convert on your ads, unless your selling the golden widget and if thats the case, let me know what it is :). Seriously, if you set goals that are too difficult you will only feel deflated when they pass you by. Setting smaller attainable goals allows you the time to learn the ropes and feel good about your progress.

I have others that I dont have time to write about, but either way I thionk the biggest tip I cpould offer is to experiment with your ads and bids until you find a mix that works for your needs.

tonynoriega

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3989866 posted 9:34 pm on Sep 16, 2009 (gmt 0)

Can i set multiple goals?

what i want to do is track visitors who get to Goal Page A.

i believe i read that the tracking cookie stays with the user for 30 days right?

if they come back, and finalize the deal and go to Goal Page B.

i want to track those separately.

So they would essentially register in both goal tracking data sets.

possible?

chewy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3989866 posted 7:35 pm on Sep 17, 2009 (gmt 0)

Read everything by anybody named geddes who knows anything about adwords.

Try to learn using OPM if at all possible before you spend YOM.

Prasoon2096

5+ Year Member



 
Msg#: 3989866 posted 9:52 am on Sep 21, 2009 (gmt 0)

content and search

I do this in separate accounts. No mix within a single account. Just because of curses... ;)

i have a small question : are you having different thank you page too for that?

Dlocks

5+ Year Member



 
Msg#: 3989866 posted 4:50 pm on Sep 21, 2009 (gmt 0)

Run your ads on Content for a few days to a week, and then run the Placement Performance Report. Weed out any bad sites that run up lots of clicks but don't convert (either add them to your negative sites, or make them placements in another ad group with a lower bid) Take your top performers and either put them in their own ad group, or put all the mid-level performers in THEIR own ad group - you might want to pay more for the ones that are working for you.

Why would you place them in another ad group? When you use placements you can set the max bid for each URL separately (instead of using the global max bid).

smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3989866 posted 5:09 pm on Sep 21, 2009 (gmt 0)

i have a small question : are you having different thank you page too for that?

I sell other people's stuff - affiliate world - no thank you pages.

Why would you place them in another ad group?

Easier management, easier reporting, a belief that better performance comes when you group things that are alike.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved