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Are Sponsored links closer?
Links in search query

5+ Year Member

Msg#: 3979869 posted 6:59 am on Aug 28, 2009 (gmt 0)

I was just curious, but did google recently put the sponsored links closer to the organic results? It seems like the adwords are much further to the left...



WebmasterWorld Senior Member 5+ Year Member

Msg#: 3979869 posted 1:06 pm on Aug 28, 2009 (gmt 0)

yep, some experimenting going on, don't think it's been discussed here, but i saw the story here:



5+ Year Member

Msg#: 3979869 posted 7:42 pm on Aug 28, 2009 (gmt 0)

I think it's a good idea by them. Personally I don't ever look at them because I'm in a niche where they're not allowed but usually I'm blind to them, but it definitely caught my eye a couple weeks ago.


5+ Year Member

Msg#: 3979869 posted 3:16 am on Aug 29, 2009 (gmt 0)

This is the first I hear of this. I thought the ads were closer to the organics recently but thought it was just my imagination or some change in my browser. I too think it's a good move as it might increase click rates.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3979869 posted 12:12 am on Aug 30, 2009 (gmt 0)

They started testing this August 5th on Firefox, but as of August 12th they rolled it out into production. Since then CTR is - as would be expected - up. Reprise Media puts the increase [searchviews.com] at 14.5% (meaning a CTR of 1% becomes 1.145%, for example).

brotherhood of LAN

WebmasterWorld Administrator brotherhood_of_lan us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 3979869 posted 7:34 am on Sep 10, 2009 (gmt 0)

Been seeing this on firefox, makes sense.

On a 1920 X 1080 resolution, previously the adwords were as far away as possible on the right, and quite a distance away from where my mouse pointer would be.

Added: related thread [webmasterworld.com]

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