Msg#: 3979869 posted 7:42 pm on Aug 28, 2009 (gmt 0)
I think it's a good idea by them. Personally I don't ever look at them because I'm in a niche where they're not allowed but usually I'm blind to them, but it definitely caught my eye a couple weeks ago.
Msg#: 3979869 posted 3:16 am on Aug 29, 2009 (gmt 0)
This is the first I hear of this. I thought the ads were closer to the organics recently but thought it was just my imagination or some change in my browser. I too think it's a good move as it might increase click rates.
Msg#: 3979869 posted 12:12 am on Aug 30, 2009 (gmt 0)
They started testing this August 5th on Firefox, but as of August 12th they rolled it out into production. Since then CTR is - as would be expected - up. Reprise Media puts the increase [searchviews.com] at 14.5% (meaning a CTR of 1% becomes 1.145%, for example).