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Are Sponsored links closer?
Links in search query
Timetraveler

5+ Year Member



 
Msg#: 3979869 posted 6:59 am on Aug 28, 2009 (gmt 0)

I was just curious, but did google recently put the sponsored links closer to the organic results? It seems like the adwords are much further to the left...

 

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3979869 posted 1:06 pm on Aug 28, 2009 (gmt 0)

yep, some experimenting going on, don't think it's been discussed here, but i saw the story here:

webpronews.com/topnews/2009/08/13/google-does-some-adwords-experimenting

Timetraveler

5+ Year Member



 
Msg#: 3979869 posted 7:42 pm on Aug 28, 2009 (gmt 0)

I think it's a good idea by them. Personally I don't ever look at them because I'm in a niche where they're not allowed but usually I'm blind to them, but it definitely caught my eye a couple weeks ago.

LucidSW

5+ Year Member



 
Msg#: 3979869 posted 3:16 am on Aug 29, 2009 (gmt 0)

This is the first I hear of this. I thought the ads were closer to the organics recently but thought it was just my imagination or some change in my browser. I too think it's a good move as it might increase click rates.

shorebreak

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3979869 posted 12:12 am on Aug 30, 2009 (gmt 0)

They started testing this August 5th on Firefox, but as of August 12th they rolled it out into production. Since then CTR is - as would be expected - up. Reprise Media puts the increase [searchviews.com] at 14.5% (meaning a CTR of 1% becomes 1.145%, for example).

brotherhood of LAN

WebmasterWorld Administrator brotherhood_of_lan us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3979869 posted 7:34 am on Sep 10, 2009 (gmt 0)

Been seeing this on firefox, makes sense.

On a 1920 X 1080 resolution, previously the adwords were as far away as possible on the right, and quite a distance away from where my mouse pointer would be.

Added: related thread [webmasterworld.com]

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