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Total or individual KW CTR used for positioning?
tomhumf




msg:3974922
 12:20 pm on Aug 19, 2009 (gmt 0)

Hi,

Another newbie Adwords question on my 2nd day...

Taking one of my adgroups as an example, I have 16% CTR for one keyword, and 0% for others, the Total CTR being 1.33%.

I know CTR plays a role in Ad placement along with bid amount.

Is it the Total CTR that is used for this calculation? If so I guess it's best to delete KWs that have low CTR...

Or perhaps the CTR for each keyword effects the placement for each keyword?

Also, I know if you change the Ad copy the stats begin at zero...does adding or deleting keywords have any effect?

Thanks
Tom

 

netmeg




msg:3974982
 3:03 pm on Aug 19, 2009 (gmt 0)

Your second day on WebmasterWorld or your second day of AdWords? I wouldn't delete anything for at least a week, and generally I wait 2 to 4.

dr1zz




msg:3974998
 3:16 pm on Aug 19, 2009 (gmt 0)

When I recently asked Google a question about QS ( which is intimately connected to CTR) They told me there was an account QS as well as a keyword QS.

As far as I can see pruning low CTR keywords would increase account QS, but unless they are clearly under performing and/or a large amount of traffic I wouldn't worry about it too much.

I know in the account I manage we have lots of low CTR keywords that still perform well on an ROI basis.

Also I agree with netmeg, if this is your 2nd day on adwords I don't believe you have enough data to start keyword pruning.

tomhumf




msg:3975052
 4:16 pm on Aug 19, 2009 (gmt 0)

Thanks, I meant my 2nd day on Adwords.

I was going to wait a week or so before doing anything. I just thought I'd get as much info as I can whilst I'm waiting for data.

Cheers

netmeg




msg:3975128
 6:01 pm on Aug 19, 2009 (gmt 0)

After my campaigns have run for a while (for me, at least a month) I do like to separate my strong performers from my "needs improvement" or "low search volume" ones; just for my own obsessive compulsive organizational needs, if nothing else.

AdWordsAdvisor




msg:3976065
 10:59 pm on Aug 20, 2009 (gmt 0)

A very interesting thread, with advice that makes good sense to me.

One quick clarifingy question, if I may, for netmeg, who wrote:

After my campaigns have run for a while (for me, at least a month) I do like to separate my strong performers from my "needs improvement" or "low search volume" ones; just for my own obsessive compulsive organizational needs, if nothing else.

I imagine you leave the 'strong performers' in their current campaign and ad group, no? Then maybe new ad group(s) for 'needs improvement' keywords, and perhaps new campaigns for the 'low search volume' keywords, with a lower budget? Or?

Sometimes I think my knowledge is more theoretical than practial - and I see this a chance for us to learn from a someone who is all about best practices in the real world.

...just for my own obsessive compulsive organizational needs, if nothing else.

I know someone just like that! In fact, I looked in the rear-view mirror this morning, and saw them driving my car.

AWA

netmeg




msg:3976373
 2:12 pm on Aug 21, 2009 (gmt 0)

I imagine you leave the 'strong performers' in their current campaign and ad group, no? Then maybe new ad group(s) for 'needs improvement' keywords, and perhaps new campaigns for the 'low search volume' keywords, with a lower budget? Or?

That's pretty much it. Although I don't necessarily lower the budget for the low search volume keywords; those are usually things like part numbers or really really specific niche terms - if anyone searches on them, it's a better than 90% chance they're searching for us.

And I'm more likely to put things in ad groups than start new campaigns. One client has over 4000 products, it's all I can do to stay within 100 campaigns (or whatever our current limit is, I forget) as it is. I have to save the campaigns for geo targeting and completely different product lines.

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