| 5:47 pm on Aug 17, 2009 (gmt 0)|
Look where on the page your ad is being shown. I commonly see ads on the right hand side of the page next to where the scroll bar is located. If a user moves their mouse across your ad to get to the scrollbar, then that is counted as a mouseover.
Or, if the ad is right below drop down navigation, can lead to many mouseovers when there was zero intent to click on the ad.
Useful to look at a few sites where your ad is being shown more often and see if consumers are hovering over the ad because its unique - or because its in the way of a site feature.
| 7:01 am on Aug 19, 2009 (gmt 0)|
As a user I would be thoroughly annoyed if just mousing over an ad would get interpreted as a click and my browser would be redirected. I would start to highly distrust such ads, and avoid them like the plague.
| 7:08 am on Aug 19, 2009 (gmt 0)|
Unfortunately, mouseovers can easily be accidental.
| 7:14 am on Aug 19, 2009 (gmt 0)|
Yep there is no question that this is caused by users passing the cursor over the ad while headed somewhere else. I don't see the mystery :-)
| 7:31 am on Aug 19, 2009 (gmt 0)|
Interesting point. Even if it's accidental, it should be able to grab attention (and thus increase CTR) when it has some sort of mouse-over change. Perhaps a change in link color, or link background?
| 12:21 pm on Aug 19, 2009 (gmt 0)|
|But I've noticed something interesting. The Mouseover Rate is 10X or even 20X my CTR. So, folks are mousing over my ads like crazy, but of course getting no action. |
Is there a Call to Action in those display ads?
Personally, I've always thought a lack of a Call to Action was a general weakness of display ads.
| 1:28 pm on Aug 19, 2009 (gmt 0)|
eWhisper is 100% correct. Our company's own studies found mouseover rates to be really high for a number of reasons the 2 biggest being accidentally do to trying to access site navigation (footer, header, or righthand) if a banner is in it's path or a user sees animation on the ad and is curious what will happen with a mouseover, but doesn't have real interest in the ad. Your CTR will be close to the # of people that were interested in your ad minus competitors and click fraud and the occasional accidental click.
| 5:38 pm on Aug 19, 2009 (gmt 0)|
|Your CTR will be close to the # of people that were interested in your ad minus competitors and click fraud and the occasional accidental click. |
Which is one more reason why the price for all these ads has to drop before I will use them to advertise my products.
| 8:47 pm on Aug 19, 2009 (gmt 0)|
|Which is one more reason why the price for all these ads has to drop before I will use them to advertise my products. |
While you wait, others are using it and making a profit.
| 6:04 pm on Aug 20, 2009 (gmt 0)|
Great feedback, especially the point about mouseovers caused by access of site navigation. But, without some form of mouseover support we'll never know what's really going on. Note that I am not, absolutely not, saying a mouseover should cause a click. That would be total advertising suicide! What I'm saying is that the ads should support some form of mouseover action. Not sure of the exact form, but I have a simple proposal and will post it separately as a request for a "new ad type" for comment by all.