benevolent001
msg:3972811 | 12:47 pm on Aug 16, 2009 (gmt 0) |
I agree with this fact that Google rates are over inflated due to way the Google Adwords works. Earlier when i started long back before Quality Scores , the system was very simple and we i never paid more that few cents for clicks. But when the Google introduced Quality scores this was vicious cycle in which Adwords users increased rates when the system slapped poor keywords rates , the users had very less options for foolish poor ratings given by system and cycle continued . The different Adword users increased the bid in competition to gain new business and hence many of keywords were sky rocketing ( I am not sure about rates today , i stopped using it long back) The ultimate gainer in all this is Google and Google and Google.
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Dlocks
msg:3974039 | 10:50 am on Aug 18, 2009 (gmt 0) |
Well, I have to bid higher in MS Adcenter for same keywords, same landingpages and same ad copy as in Adwords. And for this higher bids in MS Adcenter I get relatively less conversions compared to Adwords.
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netmeg
msg:3974204 | 2:39 pm on Aug 18, 2009 (gmt 0) |
| Well, I have to bid higher in MS Adcenter for same keywords, same landingpages and same ad copy as in Adwords. And for this higher bids in MS Adcenter I get relatively less conversions compared to Adwords. |
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That has been my experience in some niches as well. adCenter gives some truly ridiculous estimates for bids ($50/click on a $20 item that I pay less than $.30/click for in AdWords).
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