| Time Sensitive Campaigns
Pay attention to dates! |
netmeg
msg:3954392 | 2:33 pm on Jul 17, 2009 (gmt 0) |
As I type this, I'm looking at a boatload of July 4th-specific ads on some of my AdSense sites. It's currently July 17th by my watch. Since AdWords allows you to very easily set a stop date for campaigns, I don't really understand why I'm still seeing this, but once again I post this as a reminder to all. If you have time or date specific campaigns, pay attention and make sure they're either updated or stopped when the date has past. I sometimes see ads for things like wine tasting events from three months past. It's lose-lose; if people don't click, the publisher (or Google) loses out, and if people do click, the advertiser loses out. I'm not immune; last year I found a bunch of ads buried deep in a campaign that mentioned the year 2006 (!)
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poster_boy
msg:3954559 | 6:51 pm on Jul 17, 2009 (gmt 0) |
Wise words, Netmeg! Promotional copy is another common one. If users click, they're likely to leave w/o purchasing... and feeling duped by clicking on your seemingly attempted bait n' switch.
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