| 2:04 pm on Jul 6, 2009 (gmt 0)|
I've never had occasion to use ad scheduling myself. I think that's something you would only know if you did some testing.
| 2:13 pm on Jul 6, 2009 (gmt 0)|
thanks for your reply netmeg.
for the industry I work in fridays convert better than mondays, while mondays convert better than sundays etc, so I adjust the bids according to that days conversion rate.
However I think it may recquire some pretty sophisticated maths to factor in the effect of the quality score.
Perhaps a solution would be to kill any ads that drop below a certain position in order to preserve CTR, I'm not sure if you can do that I'll check.
| 9:29 pm on Jul 6, 2009 (gmt 0)|
I just found this on eWhisper's Blog:
|The CTR is normalized by position. AdWords understands that an ad in position 1 is going to receive (on average) a higher CTR than an ad in position 5. Therefore, they arenít going to penalize the advertisers in position 5 for having a lower click through rate than the advertiser in the first position. |
Now this has kind of stoked my curiosity and I'm wondering about the relationship between match types, CTR and quality score.
| 9:59 pm on Jul 6, 2009 (gmt 0)|
wow that is a fantastic find and a very helpful link, thank you patrickSMC.
It's a huge relief to hear they normalise the CTR by position, I can carry on ad scheduling without fear.
| 9:32 am on Jul 7, 2009 (gmt 0)|
This raises (at least) 2 new questions:
1. If CTR is normalised by position then what is the point in rejecting traffic from lower positioning?
Is there ever a case to select positions 3 to 6 only? Surely it should always be 3 to 10+?
2. If Google normalises by position it is then certainly essential to schedule your ads to show at the best converting times, say cutting out 10 to 20% of poor converting times.
[edited by: LukeC at 9:33 am (utc) on July 7, 2009]
| 1:18 pm on Jul 7, 2009 (gmt 0)|
I definitely agree with question number 2. For example, I use Google Analytics to look at conversions on an hourly basis. I found that in one campaign, I had basically only made one conversion in six months between the hours of midnight and 2 AM, so I cut out advertising in those hours.
I would agree with question number 1 as well, that it should always be 3 to 10, but I don't have anything to back that up. I think I just have a very strong personal bias against position preference.