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This 56 message thread spans 2 pages: 56 ( [1] 2 > >     
An Open Plea to Google to Keep the Old Interface Alive

 5:01 am on Jun 27, 2009 (gmt 0)

Dear Google Adwords Peoples,

There are some nice things in the new interface, there really are. The ad status (under review, approved etc) is quite helpful. Viewing the */10 quality score inline with the OK/Great is nice also.

But the *old* interface lets me do things like "View all tabs at once" which is really a big help. And the old UI is sooooo much faster to load and use day to day.

It may seem like a little thing, but the subtle use of yellow in highlighting lines etc in the old one makes it much easier on the eyes when you're staring at it for days at a time.

We get it that sometimes time marches on, and things that aren't necessarily broken can be improved. But forcing the new one (even after plenty of warning) is just something that we wish wasn't 100% necessary.

Please rethink and leave the other one in place until either a) it's as fast as the old one or b) all of the handy old features are replicated into the new one.

It's probably too late to stop the freight train that's coming with the new UI, but please consider extending the cut off until there's consensus that the new one fast enough to use all day.





 1:12 am on Jul 1, 2009 (gmt 0)

agreed -

others, please weigh in here?



 2:26 am on Jul 1, 2009 (gmt 0)

I completely agree!

There are a few nice features in the new interface, but the elegant simplicity of the old interface is a huge benefit in its favor.

[edited by: Rehan at 2:26 am (utc) on July 1, 2009]


 2:52 am on Jul 1, 2009 (gmt 0)

I agree as well and when the day comes when we are forced to use the new interface I hope they will have fixed it so it can be accessed with at least one mobile browser as unfortunately it still does not work with every one I have tried.


 3:03 am on Jul 1, 2009 (gmt 0)

Any mods or heavyweights WebmasterWorld people care to speak up?

Now's the chance...


 1:09 pm on Jul 1, 2009 (gmt 0)

i feel very strongly that the loss of functionality of bulk editing keywords with appended landing urls and bids is a serious misstep. this is my only specific objection strong enough to warrant adding my name to this plea.


 2:25 pm on Jul 1, 2009 (gmt 0)

I wish they'd keep it around a while too; for quick viewing, specially until I get used to the new one (and they can improve its performance - currently it doesn't work in FF 3.5 and there are spotty problems in IE8)

But you kinda gotta pick your battles, and I don't think we have much of a chance of winning this one.


 4:53 pm on Jul 1, 2009 (gmt 0)

I'll certainly pass this feedback along to the new UI team in tomorrow's Advertiser Feedback Report.



 5:21 am on Jul 2, 2009 (gmt 0)

Hard task to get the developer admit his job could be done better.

I guess this post should be kept "on going" for a while. That will underline the importance of issues surrounding this new interface.

Old one is so "text" the new one smells like "coffee" for sure - too much actually. Heavy stuff is great if you want to see what could be done and admire the result. But once you start living it, oh boy, it hurts.

In addition, we all see that the functionality has changed, from totally loosing useful abilities of old interface, to having too many steps in new one, compared to the old one.

We also have to utilize that "send feedback" link in upper left corner.

I'm still using the old one. New one looks like a game to me and I'm simply not comfortable with it.

As long as we keep it simple and precise about what we want, we may even get some of it.

If we just blame it and complain without concrete reason, adios...


 8:43 pm on Jul 2, 2009 (gmt 0)

Just a quick update: Friday is a holiday here in the US and I'd like to get the Advertiser Feedback Report out much earlier than usual so folks will see it before they head out for long weekened (or, so that they will take it with them, heheh.)

In any case, I'll be sending it around 6:00 PM PST, rather than the more usual 11:00 PM. And, I will happily include any new UI feedback posted here by then.

Everything up till now is already included - and I'll check back just before I send the report.




 1:15 am on Jul 3, 2009 (gmt 0)

Running late - 45 minutes to go for any late-breaking comments. :)



 2:44 am on Jul 7, 2009 (gmt 0)

guess AWA got it too late...

One of my accounts is now permanently in "new interface" mode while another is not.

of course, the client opted out of training on the new interface, and they will not be happy when suddenly they have no idea where anything is.

Thanks for trying everybody.


 3:39 am on Jul 7, 2009 (gmt 0)

At the very least, make it work in OPERA


 4:04 pm on Jul 8, 2009 (gmt 0)

I showed this to some of my Google AdWords advertiser buddies and they (four of them) said, almost exactly the same thing. They have the hang of the old one, and now they have to learn all over again. They didn't seem impressed with that idea as they are busy people.

They are individual advertisers that don't have the funds to pay an agency to do stuff for them. Additionally, they do it themselves because they can. It's working for them, or so they tell me.

They have a point, imho.

I'm sure Google can tell how many are using the new interface and, and even who's not. I would have thought that would be a good indicator of the who wants it an who doesn't.


 4:08 am on Jul 9, 2009 (gmt 0)

Upgrading to the new interface should definitely be a personal choice with an opt-in allowance IMHO...

I would prefer to stay with the old and familiar...


 2:43 pm on Jul 9, 2009 (gmt 0)

I'm sure Google can tell how many are using the new interface and, and even who's not. I would have thought that would be a good indicator of the who wants it an who doesn't.

Yep, and count me among those who wish they'd keep the old version around.

HOWEVER, to be fair - as someone who has worked with releasing multiple versions of software before - it's a major PITA, because if you don't *force* people to upgrade at some point, some percentage of them never will, and then you have to keep resources around forever in order to support it. And sometimes that's just not feasible.

So I can kind of see Google's side of it.


 3:03 pm on Jul 9, 2009 (gmt 0)

I think software as a service models are different than back in the day when software was shipped in a box.

Google (with all due respect) should have its feet held to the fire here and if people don't agree, this will all go away very quickly (and unpleasantly, but that is just my opinion).

Dare I mention the Vista word but look what MS had to do with Vista due to the reasonable and substantial outcry from users.

With all the features and functionality affordable in forums and such, has anyone actually conducted a poll?

If so, please where is it?

(must go back to work now...)



 4:47 am on Jul 10, 2009 (gmt 0)

chewy and others,

All the feedback in this thread since my last (July 02) post is now copy/pasted into the Advertiser Feedback Report, verbatim - along with the link to this thread.

So, while I can't personally influence the progression of things, or make any promises about what will or will not happen, please know that your feedback is being heard by exactly the right folks.

Not incidentally, this feedback is being sent to the entire 'new UI' team, at their request.


<edit> Fix inevitable late evening typo </edit>


 3:40 pm on Jul 15, 2009 (gmt 0)

I totally see Google's point on this one, and we should all put the time and effort in to learn the new system properly - I think having to learn a new system isn't a valid reason for keeping an old system in place.

HOWEVER: usability issues, speed, and bugs are all definitely valid reasons not to enforce a switch-over. I also add my small voice to the calls to keep the old UI running - at least for a while to get the new UI working 'properly'


 6:19 pm on Jul 15, 2009 (gmt 0)

The main problem in new interface im personally feeling is that in old interface of adwords i was able to check the exact cpc for each ad because it shows the values in decimals like 0.60, 1.98 etc

but in new interface i m having trouble with it as it is showing me round figures like 1, 2, 3 etc

and im not able to get the exact price for each click

Google advisor, send my feedback to ur engineers to atleast add this new feature in new interface.



 9:22 pm on Jul 15, 2009 (gmt 0)

I am all for keeping the old UI and having the new inteface optional. The new UI runs incredibly slow, not to mention there are changes that have been made that will cause havoc in my bidding.


 6:18 am on Jul 16, 2009 (gmt 0)

Couple things:

1) Does anyone know how to "show all tabs at once" on the same screen, i.e. ads, keywords, settings, etc.. in the new UI? Or is it just me?

2) I have a Canadian dollar account. One day a while back someone decided (in the old UI) that adding "CDN" in front of every dollar sign was a good idea, just so you didn't get confused. I posted here about how unreadable it made the UI and they removed it right away. Awesome! Now it's back in the new UI. Can that be removed? I know what currency I'm paying in, that's painfully obvious on my bills:)


 6:22 am on Jul 16, 2009 (gmt 0)

oh, and for people stuck with only the UI option, does it work to add this variable at the end of your URL string:




 12:23 am on Jul 17, 2009 (gmt 0)

I'll be passing this feedback along to the right folks in just a few hours.

I'll check back one more time before I send it, just in case anything has been added between now and then. ;)

Many thanks,



 2:33 pm on Jul 21, 2009 (gmt 0)

I don't understand why companies feel like they have to constantly change things. Specially when they don't make any more money from it. Google has spent a lot of money to make this new UI when nobody was really asking for it. The old one works. The new version has some nice new features but we already have most of them in Adwords editor. If I want those features I go to adwords editor. The current version does the job. It is fast and we know where everything is.


 6:16 pm on Jul 21, 2009 (gmt 0)

There are definitely some nice features in the new UI that I will no doubt use when I get more used to them (and as performance improves); particularly being able to see some stuff in the console you could only get out of reports before.

However, I didn't know about any of that till I took the webinar. I once again advise everyone to take the webinar.


 6:50 pm on Jul 21, 2009 (gmt 0)



 7:26 pm on Jul 21, 2009 (gmt 0)

To get up to speed, I am planning to watch the webinar....

...And to get a bigger monitor, and a faster computer - and get more patient clients... let's see, what else?

Oh yeah, have a few dozen extra (unbillable) hours to learn the interface, find some newly minted books on the matter, etc.

Glad to see I'm not yet forced to use the new UI on all my clients.

You know, if there was some edge that saved me time or provided me or my clients some unusual advantage that was provided by the new interface, I'd go there in a flash.


 1:46 pm on Jul 22, 2009 (gmt 0)

I agree, the old interface is superior in my opinion. I don't need any fancy javascript or other slow interfaces. Give me straight html. Fast and easy.

Also this new interface does not work properly on internet pads (nokia,etc.) or the iphone. The old interface does.

Keep the old interface as an option forever. Text based hdtml is always compatible and lightning fast.

Also there is no EDIT keywords option on the new interface, which I find very useful, to copy keywords to a new campaign or making some quick changes.

Overall the new interface is a fancy dud.


 11:29 pm on Jul 23, 2009 (gmt 0)

However, I didn't know about any of that till I took the webinar. I once again advise everyone to take the webinar.

While I have so far not started a new thread about the 'New UI Webinars' (for fear of seeming too 'promotional' in a forum on which I am a guest) these webinars do continue to be presented on a weekly basis.

The next two dates are these:

* Wednesday, July 29, 2009 - 9:30 AM PDT
* Wednesday, August 5, 2009 - 9:30 AM PDT

Webinar dates/times and other resources related to coming up-to-speed with the new UI may be found on this page:

* New AdWords Interface Webinars:

(Mods, as I understand it, this link should be OK. If not, please feel free to remove it.)

As usual, I'll be passing all the 'new UI'feedback in this (and other) threads along to the right folks later this evening. Your comments are always quoted verbatim, and are sent directly to the entire new UI team, at their request. These quotes are also included in the weekly Advertiser Feedback Report which has a much wider distribution.


This 56 message thread spans 2 pages: 56 ( [1] 2 > >
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