homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

This 56 message thread spans 2 pages: < < 56 ( 1 [2]     
An Open Plea to Google to Keep the Old Interface Alive

 5:01 am on Jun 27, 2009 (gmt 0)

Dear Google Adwords Peoples,

There are some nice things in the new interface, there really are. The ad status (under review, approved etc) is quite helpful. Viewing the */10 quality score inline with the OK/Great is nice also.

But the *old* interface lets me do things like "View all tabs at once" which is really a big help. And the old UI is sooooo much faster to load and use day to day.

It may seem like a little thing, but the subtle use of yellow in highlighting lines etc in the old one makes it much easier on the eyes when you're staring at it for days at a time.

We get it that sometimes time marches on, and things that aren't necessarily broken can be improved. But forcing the new one (even after plenty of warning) is just something that we wish wasn't 100% necessary.

Please rethink and leave the other one in place until either a) it's as fast as the old one or b) all of the handy old features are replicated into the new one.

It's probably too late to stop the freight train that's coming with the new UI, but please consider extending the cut off until there's consensus that the new one fast enough to use all day.





 3:02 am on Jul 24, 2009 (gmt 0)

Pls, is there a chance to watch the webinar on video rather than attend it live?


 3:58 am on Jul 24, 2009 (gmt 0)

Pls, is there a chance to watch the webinar on video rather than attend it live?

A very good question, chewy.

The short answer is 'Yes - hopefully very soon'.

You will be able to watch archived webinars at some point soon, but, unfortunately, I am not quite sure when they will be ready to go. I attempted to find out earlier today, actually, but was not able to reach the right folks.

When I learn that they are ready, though, I'll try to remember to post in this thread.

Also, the link I provided in my previous post (which I failed to make live by removing the the 's' in 'https'. Apologies.) will take you to a page where the archived webinars will be available.

You'll see a link at the top left of that page that says 'Previous Webinars'. When the time comes, you'll find them right there. ;)



 12:21 pm on Jul 28, 2009 (gmt 0)

Small adwords user here ( used to be larger but the economy you know ) just few hundred bucks per month and when spent pause campaigns.

The new interface gives some great info but not user friendly if not logged in for some time and just want to unpause campaigns to run them till my own personal budget runs out .

If the old interface link had not been available at the top of the page I would have NOT bothered to spend hours going through webinars help, etc, etc and would have just chosen not to spend .

Also as I help a friend who just runs campaigns from September to December so he has not spent money for 8 months suspect if old interface will not be available when he restarts campaign in 5 weeks will raise the question again and could well result in similar actions if being forced to learn all over again , not a lot different to learning alternative interfaces so could well result in him finding something he feels comfortable using could be new adwords interface or alternative.




 7:07 pm on Jul 30, 2009 (gmt 0)

Bad news, folks... The new interface is now out of beta, and it says at [adwords.blogspot.com...]

Now that the new interface is out of beta, we're upgrading a larger number of advertiser accounts to the new interface exclusively.

(emphasis on the last word is mine)

I guess that means no more access to the "old" interface. :-(


 9:46 pm on Jul 30, 2009 (gmt 0)

My suggestion is take the time to learn the new interface. It is much, much better once you understand the new features at your finger tips. It's a hundred times more powerful. Don't be scared off by change. The new interface really isn't THAT complicated, you just aren't used to it. You'll see how much more intuitive it is now.

Some of my favorites:

1. The "See Search Terms" button within ad groups. A quick and fast way to get your Search Query report and quickly add keywords and add negatives to your ad groups.

2. Powerful graphing options - these were previously only available within reports. But now no need to jump back and forth between reports and your campaigns, just run powerful 2 metric graphs directly within your campaign view.

3. Manage Placements tool - This is so much easier. Very similar to "See Search Terms", see all the websites where your ad is getting placed within the content network and quickly add and delete placements directly into your campaign.


 10:16 pm on Jul 30, 2009 (gmt 0)

Change can be good but change is not always good.

It's not that we don't know the new interface...the point is that the new interface has generated many issues, some of which are still not resolved. For example, I still cannot view my account properly on my iPhone (with the latest software, freshly booted, no other windows open). Taking the time to learn the new interface is pointless if that interface isn't even accessible.

Windows Vista also had some improvements over Windows XP, but we all know how that story turned out.


 10:41 pm on Jul 30, 2009 (gmt 0)

Thanks for all the comments posted here since last week, regardless of on which side of the fence they might fall.

All of your comments have now been copy/pasted, verbatim, into the weekly Advertiser Feedback Report. In addition, they will be sent directly to the 'New UI' team - at their request.

The report will be sent around 10:00 PM PST this evening, give or take an hour. That's about six and a half hours from the time I write this - so there is plenty of time for more. I'll check back at least a couple of times before I send the report, and everything will be included - verbatim, as always.

Many thanks,



 10:48 pm on Jul 30, 2009 (gmt 0)

Chewy, earlier in this thread you asked:

Pls, is there a chance to watch the webinar on video rather than attend it live?

To which I replied:

The short answer is 'Yes - hopefully very soon' [...]

Well, I'm glad to report that an archived webinar was added yesterday - and it is available from the page linked-to below - starting at the 'Previous Webinars' link at the top left:

New AdWords Interface Webinars

While I'm here, I'll also mention the next (free and live) webinar - which is coming up a week from yesterday. The exact date and time are:

Wednesday, August 5, 2009 - 9:30 AM PDT

You may register (and also add any questions you'd like to see addressed during the webinar) on the same page to which I linked above.

On that same page you will also find links to other resources to assist you in coming up-to-speed with the new interface. Future webinar dates will be published there, too, as they are added to the schedule.

netmeg says it's worth attending, and I nearly always agree with netmeg. In this case I absolutely do. ;)



 12:53 am on Jul 31, 2009 (gmt 0)

Thanks AWA.

These archived webinars will be helpful to many.

Well... I guess soon we'll all be drinking New Coke now, no matter whether we like it or not, eh?

Despite the fine efforts of AWA, and the fact that some of this may actually go down easier than harder, this still does not leave a good taste in my mouth.

Please, when can we expect to have no choice between new and old?

I would like to alert my clients as to when this will definitively happen in some other way than "when Google decides"...

Thank you kind sir or madam AWA.



 5:45 am on Jul 31, 2009 (gmt 0)

Thanks for the reply, chewy.

Please, when can we expect to have no choice between new and old?

I would like to alert my clients as to when this will definitively happen in some other way than "when Google decides"...

Let me ask the folks that know more about this than I do, and I'll see what I can learn.

I would anticipate it being a case of the folks involved watching and learning as more and more advertisers use it, and then proceeding as good sense and careful study would indicate - rather than their being a fixed schedule. But, as I said, I don't actually know the details.

At the same time, I also think that it would be a good idea to start using the new UI as much as possible to get as comfortable with it as possible.


For what it's worth, I know what you are feeling - but in a different context.

In another thread some time ago, I posted about being a daily user of a *cough* "well known Online auction site" for the past 11 years. I've been through quite a number of UI changes over the years, and pretty much hated each one to one degree or another - including the latest one.

I've sent my share of scathing feedback, too, as an unhappy long term user who has been jarred out of my accustomed (smooth and easy!) way of doing things.

But darned if I don't actually like the new UI now - and really enjoy the benefit of some of the added features. I am not sure I even remember what the old one was like, oddly enough, now that I think about it. ;) What was foreign is now the new norm.

I know this for sure, though: when they change the UI again, I'll pretty much hate the new one. Like most folks, I want what I know.

Then I'll get used to it. Then I'll probably start to rely upon it. I may even enjoy it. Rinse and repeat.

Anyway, enough philosophy.

Thank you kind sir or madam AWA.

You are most welcome.



 10:38 am on Jul 31, 2009 (gmt 0)

My problem with the new UI is some functionality, and a lot of speed issues.

I was trying to show someone AdWords the other day who lives in a remote location (so satellite connection) and it takes so slow to load - they could never use AdWords.

I often travel and connect with an air card (cell connection); and while I have no problem navigating just about any sites - often the AdWords UI (or Google maps) takes so long to load that it's unusable.

My biggest pet peeve is those layovers. Try setting up a complex Ad Scheduling campaign in the old UI. You could see all the days on a single screen with all your bid changes (the same can be said for the placement tool or any of the pop-up layovers). In the new UI, you can see exactly one day of Ad Scheduling if you have a few bid changes. It's extremely hard to work with the layovers. If you work on a small computer screen - the layovers can be unusable.

If you get rid of the layovers, and allow some sort of HTML loads instead of all AJAX it might be OK. The functionality is great, the presentation and speed are big issues.


 2:40 pm on Jul 31, 2009 (gmt 0)

eWhisper's concerns are essentially mine. I have a *lot* of AdWords work to do in the next few weeks, and, for example, yesterday the new UI was just too slow to work with. Tried it on both my cable and DSL connections, and it was no different. I ended up going back to a combination of the old UI and the AdWords editor. Until we can get these speed issues (and the way the screen jumps around, and won't let you click on things until it's finished its long load time) I simply can't use it.


 4:13 pm on Aug 3, 2009 (gmt 0)

I need options and not constraints. I agree for a quick overview I like the old interface much better. For CPC changes and many other functions I like the new interface. I am still having some error issues with the new interface and would really love to choose and not be forced to be in it.


 10:05 pm on Aug 3, 2009 (gmt 0)

One of my accounts just got permanently switched to the new interface.

When I asked if I could get it switched back I was told the product is out of beta and they can't migrate accounts to the old version as they would likely be reverting that change shortly.

Please Google don't take a step backwards with your interface, the new version is simply too slow!


 5:45 pm on Aug 5, 2009 (gmt 0)

On July 1st, I said:

i feel very strongly that the loss of functionality of bulk editing keywords with appended landing urls and bids is a serious misstep. this is my only specific objection strong enough to warrant adding my name to this plea.

having seen the new interface's bulk editing capabilities that are now fully rolled out, i withdraw my name from this plea.

in addition to the bulk (inline) editing tools, the new spreadsheet editing tool is much more powerful and more flexible than the previous methods available in the old interface.

if you haven't seen it yet, i recommend their new interface webinars, there's one left on Thursday, August 20 at 9:30 AM PDT:


 8:32 pm on Aug 5, 2009 (gmt 0)

You know, if Google had *widely* released those webinars months ago, before the new UI was even available, and said "looky what we have coming up!" people would have been panting and drooling and begging to be upgraded.

Just sayin'.


 6:43 am on Aug 6, 2009 (gmt 0)

Just did the survey. I guess all of you had your say too (or you will).

I still don't like that "java" like dynamic interface and want to go back to something that feels like text. It's faster and does not bother my eyes (by dangling around).
I made a comment that Google has been successful in making their (new) interface to be more like of Microsoft's AdCenter.

I say that old interface is better. Anything that anyone likes with the new interface (like ad status for example), could be implemented into old one which simply feels more friendly.

Besides speed issues which are very annoying, the whole layout and colors (including grid lines) of the old one are better.


 7:33 pm on Aug 6, 2009 (gmt 0)

As usual, I'll be passing along all the new feedback from this thread (and the other 'new UI' related threads as well) along to the 'new UI team' later on this evening.

Still plenty of time for more. I'll finish compiling feedback about 11:00 PM PDT - and will certainly check back a few times before the report goes out.]

Many thanks,



 1:50 am on Aug 7, 2009 (gmt 0)

I really don't understand why Google wanted to change the interface of the current Adwords.

They should improve it slowly. Making dramatic changes on an interface like Adwords is a ticket to hell. The new interface is horrible.

I think they should hire a world class designer right away and show him/her the current and the new interface. I am not even talking about the usability of 2 different versions. The new (!) one is not usable. Period.


 1:53 am on Aug 7, 2009 (gmt 0)

Google is famous for testing everything. I don't think they had enough usability tests for the new interface.

Knowledge seeker

 1:09 pm on Aug 7, 2009 (gmt 0)

I fully endorse your plea to all folks in Google Inc.

old UI is fast quick, thorogh and more user friendly than new one.


 7:30 pm on Aug 7, 2009 (gmt 0)



 6:56 pm on Aug 18, 2009 (gmt 0)

In old interface, if you pause an ad group, you see two totals, one showing stats with, and the other one without paused ad group.

Now, that's gone, you see one set of numbers only. In other words, total does not obey your settings between show All, All Enabled, or All but deleted.


 8:00 pm on Aug 18, 2009 (gmt 0)

Now that I've been rammed into the new UI exclusively, I'd DIE to get back the "View all Tabs at Once" feature...



 3:12 am on Aug 19, 2009 (gmt 0)

Some posts above include comments like...learn it, give it a chance, you'll get used to it and like it.

I can't ever see liking "unresponsive script" messages, bid changes that aren't saved and working extra hours to compensate for poorly designed software.

As a Mac user (ad agency) I assumed that the product was designed for PCs and I'd have to by new hardware. After reading this....well at least I'm not alone.

Up until this point Google had amazed me ...a huge company that has retained a reasonable amount of customer focus...come on give me my old interface back!


 2:43 pm on Aug 20, 2009 (gmt 0)

These are the changes which can increase the CRT of the ads as I found these changes under my account settings.

Show relevant addresses with your ads (advanced)

Business owners - Use addresses from a Local Business Center account:

Non-business owners - Use manually entered addresses:

This 56 message thread spans 2 pages: < < 56 ( 1 [2]
Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved