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AdGroup URL is used instead keyword's for sponsored links search?
why?
bcc1234




msg:3929189
 1:54 am on Jun 9, 2009 (gmt 0)

I noticed that if you click "More Sponsored Links" and then search the sponsored links, then AdWords uses ad group level url, even when all keywords in that ad group have their own destination urls.

Why does that happen? Is it a bug or a feature?

 

Rehan




msg:3929221
 3:08 am on Jun 9, 2009 (gmt 0)

As far as I can tell, it's by design.

The first thing to realize is that the Sponsored Links search is unrelated to the keywords chosen by the advertiser to display the ad. Instead, the results shown are the ads that include the query words in the ad text. That's why you'll see only one or two ads at google.com/search?q=raccoon+squirrel (because it's not a great keyword to advertise for) but lots of them at google.com/sponsoredlinks?q=raccoon+squirrel (all of the ads shown contain those two words).

So if the Sponsored Links search is unrelated to the keywords and shows just the ads that have the query words, that's why it uses the default destination URL for the ad rather than the specific ones for the keywords.

There's some information on Sponsored Links search at [adwords.google.com...] but it's not really fully explained.

Rehan




msg:3929225
 3:17 am on Jun 9, 2009 (gmt 0)

Just one other thing if I have you confused... Sponsored Links search used to be based on keywords, but its functionality changed around June 2008. So up until that time, it would have behaved the way that you were expecting above; but after the change, the results shown have changed significantly.

bcc1234




msg:3929352
 8:02 am on Jun 9, 2009 (gmt 0)

but its functionality changed around June 2008

Didn't know about that.

So if the Sponsored Links search is unrelated to the keywords and shows just the ads that have the query words

That would make sense. But in my case, I search for the same exact keyword that I target.

The phrase is both in the ad title and in the keyword list.

I understand the idea of matching ads by ad text, as if ads are documents. And that's actually a pretty good idea.

But unfortunately, it's messes up my tracking.

Fortunately, there aren't that many people running queries on the sponsored links search. (yet?)

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