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Rescuecom Corp. v. Google Inc. ruling
How does this change the rules?

5+ Year Member

Msg#: 3908249 posted 8:54 pm on May 6, 2009 (gmt 0)

Last month, a ruling was made in Rescuecom Corp. v. Google Inc.

All of the analyses I've read so far seem to point to a major change in the law. First and foremost, the ruling went against Google, which in itself was widely unexpected. However, it also left itself open to both trademarks used in ad copy AND trademarks used as keywords.

So far, all I've been able to find is legal analysis of the case. I'm trying to decipher the legalese, but I'd love someone with an understanding of online marketing to break it down for me.

I know there are some smart legal/web hybrid types on this forum. Does anyone have a clear understanding of the what this ruling means to the online marketing community?

Here's the case info: Docket No. 06-4881-cv (2d Cir. April 3, 2009), written by Judge Pierre N. Leval of the US Court of Appeals for the Second Circuit


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