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How to break up over crowded ad groups?
handsome rob




msg:3908049
 4:40 pm on May 6, 2009 (gmt 0)

Does anyone use a tool for breaking up over crowded ad groups into more tightly targeted ones? Seems like an easy task until you run into an ad group with 300 keywords.

I would think there would have to be a tool out there that pairs search terms by words they have in common... anyone know of any?

 

MadeWillis




msg:3908056
 4:52 pm on May 6, 2009 (gmt 0)

I just use Adwords Editor. Drag and drop.

handsome rob




msg:3908062
 4:55 pm on May 6, 2009 (gmt 0)

I use adwords editor as well to make the changes, but it's not really practical for what I'm talking about. If you're staring at a list of several hundred keywords that differ significantly from each other, you need to first create some order from the chaos before you can start dragging and dropping.

ogletree




msg:3908099
 5:41 pm on May 6, 2009 (gmt 0)

I use adwords editor as well. What I do is try to find root words and type that into the search box. Then it will narrow it down. One thing you could do would be to copy the list of words and create a simple web page and run it through one of those keyword density tools to help you pick words to type into the adwords editor search box.

Your not going to find a tool that is going to do this for you. Your only going to find tools that help you out. There is just too many decisions a human has to make.

James_WV




msg:3909340
 11:44 am on May 8, 2009 (gmt 0)

yep, editor's the way forward - use the Keyword Grouper tool

john21




msg:3909839
 10:44 pm on May 8, 2009 (gmt 0)

Like James_WV mentioned, Adwords Editor has a tool that will break them down for you. I've found that it does an ok job, but you'll definitely have to make some changes.

patrickSMC




msg:3911363
 9:39 pm on May 11, 2009 (gmt 0)

Thanks for the tip! Wish I had known about this feature in January.

Webstercat




msg:3911887
 3:26 pm on May 12, 2009 (gmt 0)

I'm new at this and just got my first client who has a list of over 300 keywords and I just put them into groups based on the alphabet. He sells home windows so it would go; home window dealer, home window replacement, home window installers, then, replace window, replacement window dealer, replace your windows, then, window dealer, window instillation, window installers, etc.

Ad groups; home, replace, window

I can then write ads based on the keywords and know where they are. I may be missing something but it is working for me.

billy

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