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Separate Adgroups for each match type?
stonewall




msg:3903253
 2:36 pm on Apr 29, 2009 (gmt 0)

After searching high and low for a way to add keyword match type to reports in analytics, I started searching online. I found an article that confirmed that this option is not available in analytics, but there is a solution. It was suggested that a good way to track match type performance easily is to actually create separate adgroups for each match type. Is this truly a good idea? As it is, my company is running 21 Campaigns with a total of 319 Adgroups, so you may see why I would be weary.

 

gotgame45




msg:3903269
 2:56 pm on Apr 29, 2009 (gmt 0)

Create different campaigns for each match type. The most fundamental reason for this would be you'd want to set budgets for each match type differently. While it's possible you want to run uncapped for both, exact match is where all your volume (and value) is. Use broad match to find keywords to add to exact match.

ogletree




msg:3905773
 2:38 am on May 3, 2009 (gmt 0)

Make sure you use the Detailed Keywords filter and add new exact matches every day.

James_WV




msg:3909355
 11:50 am on May 8, 2009 (gmt 0)

Splitting them off is definitely a very good idea - I did this and our ROI jumped quite dramatically

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