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Google rolling out new UI today

 3:02 pm on Apr 21, 2009 (gmt 0)

I asked my Google rep to turn on the new ui for one of our clients and they told me they were not doing that anymore because they are rolling out the UI live to everybody very soon. I was just in my account and clicked on something and it just switched over. I think they may be rolling out today.



 3:08 pm on Jun 4, 2009 (gmt 0)

AWA - I have a request - please don't turn the old UI off yet - the feature list for the new UI is great when read as a list of what is offered, but the usability is pretty poor - using this full time right now would be a far worse proposition for me (and I've spent time using it - I know how to do pretty much everything in there, so I genuinely think it's not a case of spending more time learning how to do things). Some more problems:

1) the country list for the geographic targeting is different in the new UI than the old one - I'm going through turning off certain countries but have to use the old UI to do it

2) adding negative keywords on a campaign level is A LOT more time consuming - have to click on keywords, then scroll down to the bottom of the list, then scroll right, then click on it, then scroll further right, then scroll further down to see what's there etc. The old method the negative keyword link was right there at the top of the screen when any campaign was clicked on


 3:58 pm on Jun 4, 2009 (gmt 0)

I personally believe Google is making a terrible mistake with the quick rollout of this new interface ... they are planning on forcing everyone to switch to the new interface within 30-days...

What is going on here? What is the rush on Google's part? I'm suspecting more is going on that meets the eye....

Google why the rush and why the mandatory rollout of this completely new interface? Traditionally consumers do not like change and this is a HUGE change! The AdWords system is your bread and butter...you should proceed VERY cautiously or you risk loosing customers.

Will I stop using Google because of this new mandatory interface? No simply because Google provides a good ROI and works. Total spend in my accounts add up to more than $30million over the past 4 years...but I absolutely hate this new interface. I have tried it for two weeks, and I'm back to the old interface in all of my accounts and MCC's.

Do you care to listen to your top customers? Why the rush? Is this projected to save your company by way of bandwidth, are you trying to make this system easier for beginners, are you attempting to remove some bulk tools which spammers use so frequently to clog up your systems, etc.

Why not offer users the option of the new or old interface. Is this not possible?


 4:06 pm on Jun 4, 2009 (gmt 0)

Has the bulk keyword add with keyword destination URL's been incorporated into this new interface?


 9:52 pm on Jun 4, 2009 (gmt 0)

Another thing the new UI is missing that I use all the time in the old UI is clickable destination URLs. Having clickable destination URLs for each keyword allows you to test the landing pages in each ad group...a very valuable thing when you're managing a large account.


 2:14 am on Jun 5, 2009 (gmt 0)

Last week I wrote:

Just a quick heads-up that I have been passing this feedback about the new UI along to the right folks for several weeks now - and I do know that it is getting read.

I'll continue to do this, weekly, in the Advertiser Feedback Report that I send each Thursday evening. So please know the right people are hearing it.

And all of that is still true. And the Advertise Feedback Report goes out in about four hours, if anyone should care to add additional feedback.

I'll check back before I send the report.

Also, I am curious to know: is anyone seeing improved speed?



 11:47 am on Jun 5, 2009 (gmt 0)

I think I'm seeing improved speed - although it's not massively noticeable so I'm not sure. What I will say though is that it's still absolutely miles behind the old UI in terms of speed.


 2:02 pm on Jun 5, 2009 (gmt 0)

I've seen some improvement on speed but not much. Many times, I have to refresh the page to get it to load.

I try to use the desktop editor and avoid the new UI.

I don't like to many things about it. I think it was a step in the wrong direction.


 2:13 pm on Jun 5, 2009 (gmt 0)

Has the bulk keyword add with keyword destination URL's been incorporated into this new interface?

And with keyword bids in there too.

I have one account that will be rendered useless if I can't easily upload keyword sets with appended URLs and keyword bids.

I know they're here seeking feedback, but I wish G would provide clarity on this important issue and apparent functionality loss.


 10:13 am on Jun 7, 2009 (gmt 0)

I've tried the "See search terms" function in the new interface a bunch of times to try to see the search query report that way, but every single time I get this error:

"There was an error with your operation. If you were trying to make a change, it may not have saved.
Please refresh this page to try again.
Please sign in to AdWords again.
If the error continues, log out of your AdWords account, then log in again and return to this page."

Clicking the "refresh this page" link just kicks me back to the Campaign summary page.


 1:55 pm on Jun 8, 2009 (gmt 0)

Hi - interesting responses! I quite like it, but only 'quite'.

Has any one found issues with the site overlay feature? I am failing to reliably get data on that for a number of my sites.


 4:16 pm on Jun 8, 2009 (gmt 0)

this is great for me. i havent touched a PPC in about 2 years. so its all new to me again.


 12:18 am on Jun 10, 2009 (gmt 0)

I dislike the new interface like many here, for many of the same reasons.

As much as this is probably the best way to learn it, I am totally dreading having to train a new user (on a tight budget) as I know I will always be saying "where is that feature"....

Google moves the cheese once again.

Google, please allow us to continue to use the old AdWords interface for as long as we want.

Your own stats should show that people prefer the old interface - why push something that people don't want?


 9:33 am on Jun 10, 2009 (gmt 0)

When I'm in an adgroup and I would like to update bids for some keywords I have to follow the steps below in the new interface:

(Please note: I use the Dutch version of Adwords so some translated terms I use might be different from the actual terms used in the English version.)

01. Select keywords I would like to edit.
02. Click on 'edit'.
03. All keywords are visible. Even the keywords I don't want to edit. Not user friendly.
04. So I click on cancel.
05. Click on "Show search terms..."
06. Click in the dropdown on "Selected"
07. I get an error.
08. I refresh the page
09. Have to browse to the adgroup again because refresh brings me back to the main page.
10. Go through steps 1, 5 and 6 again.
11. Again error.
12. Log out.
13. Clear cache and temp files.
14. Login again.
15. Go through the steps again and again error.
16. Decide to edit keywords bids while all keywords are visible by:
17. Select keywords.
18. Click on "edit".
19. Looking for the option "Raise all bids to minimum for first page".
20. Can't find the option.
21. Have to update each keyword manually.
22. Click on "ok" or "save".
23. Switch back to the old interface or Adwords editor. :(

When you have a large campaign with 2.000 keywords in it you will have to through this steps 20 times because you can only view 100 keywords per page. In the old interface you have 500 keywords per page so you have to follow the steps in the old interface 4 times max. 20 times versus 5 times...hmmm

Now, if you exclude the errors (it's beta) and you would like to increase the bids for some of your keywords till it meets the minimum bid for the first page it's still a lot of work compared to the old interface.

Steps old interface:

1. Select the keywords (you can see 500 on a page instead of 100 of only 100 keywords per page)
2. Click on "edit"
3. Click on "increase all bids to meet minimum bid for first page".
4. Click on "save"... finished :)

Wishlist new interface:
1. When clicking on edit show only selected keywords (as seen in the old interface).
2. Option to show 500 keywords per page.
3. Option to order the keywords by the ones that not meet the minimum bid for first page.
4. Option to increase the selected keywords to the minimum bid for the first page.
5. Keep functionality that is available in the old interface intact in the new interface. In other words please don't remove functionality .


 3:20 pm on Jun 10, 2009 (gmt 0)

All great points Dlocks.


 12:31 am on Jun 12, 2009 (gmt 0)

Passing this feedback along later tonight - many thanks. ;)



 2:32 am on Jun 12, 2009 (gmt 0)

AWA - thanks... as usual.

It would be really nice if we knew the following:

1. When the old interface will truly become unavailable.

2. See # 1

Remember New Coke and Classic Coke?

I know that I will truly enjoy the new interface - but I also know it will be AGES before all the training material, after market information, etc etc is really spot on and up to date.

Please once again, please leave us the option - or give us a good long healthy and predictable time to for everything to come up to speed.


 5:19 am on Jun 12, 2009 (gmt 0)

AWA - thanks... as usual.

Of course. A pleasure.

Your post now quoted verbatim, chewy. Nicely said.



 2:01 am on Jun 19, 2009 (gmt 0)

I'll happily pass along any further comments about the new interface in about three to four hours, should anyone have anything to add.

I'll check back just before sending the feedback report.



 1:39 pm on Jun 19, 2009 (gmt 0)

Hey AWA,

I have a request - using the new UI if I go to a campaign and select keywords tab I can't filter out Paused keywords (only deleted) - on the previous version there was the ability to do this but it's missing now -
please can we get this useful feature back in there?


 10:36 pm on Jun 19, 2009 (gmt 0)

I'll certainly pass that request along, James_WV. Many thanks. ;)

(And, I think I'll take this as an opportunity to mention that I will be away from my computer on Monday and Tuesday of next week - thus neither reading or posting. The Advertiser Feedback Report will go out, as usual, though, Thursday evening.)



 12:17 pm on Jun 20, 2009 (gmt 0)

G must be getting the message by now that this is to big a change to quickly for most users don't you think?


 2:41 pm on Jun 22, 2009 (gmt 0)

Thanks AWA - btw really glad to see last week that the whole width issue issue was sorted out - makes it A LOT easier to use day-in day-out


 3:37 pm on Jun 22, 2009 (gmt 0)

Still REALLY need the "previous / next" links at the top of the screen when viewing a campaign or ad group to allow us to navigate to the next campaign or ad group in the list. Especially since you're truncating the ad group list in the left nav bar. This new UI is SO cumbersome without this functionality!


 7:51 pm on Jun 23, 2009 (gmt 0)

I'm forcing myself to spend some time in the new UI every day. I took the webinar last week and found lots of good things in it - strongly suggest everyone else take it too. There will be one this Friday, and apparently a video will also be posted to the AdWords YouTube channel. You all should watch it.

There some things that have come up. I won't bother with things like speed and performance, those are already covered.

First of all, I don't see why QS *still* has to be hovered over to see - by now Google should be aware that's one of the most important things we want to look at. Playing these hidey seek games hiding it in a status field behind a blank callout? FAIL. DOUBLE FAIL. TRIPLE FAIL. I don't even bother with that, I just download it into the editor when I want to look at quality scores. But I shouldn't have to do that.

The ability to set a custom view is great. It would be greater if there were a easy way to apply it to other campaigns, ad groups, etc. For MOST of these, I want pretty much the same view, and when I have a hundred campaigns or more (times X clients) it would be a lot easier to create my ideal view, apply it account-wide, and then go back in and change the few I want to differ.

More later.


 8:03 pm on Jun 23, 2009 (gmt 0)

Netmeg, I believe the option to see QS without hovering already exists. When you're looking at the keywords, click Filter and Views>Customize Columns and select Quality score. It will add a column that contains your QS.

Unrelated: This is very minor but I was mightily impressed today when I was scrolling down a long list of keywords and the column titles locked into place at the top of the screen like the "Freeze Row" feature in MS Excel. Awesome!


 8:14 pm on Jun 23, 2009 (gmt 0)

Ok, thanks; I'll try that. But again, it's going to be a real pain to implement that across hundreds of campaigns & ad groups.

Now my current issue is the filters and views. I just want to exclude the paused keywords from view, but apparently I can't do that. I can exclude inactive keywords - but that could include more than just paused, possibly something I should be seeing. The terminology (and the way the filter is implemented) isn't very user friendly at all.


 1:37 pm on Jun 24, 2009 (gmt 0)

I agree netmeg - I think the feature list is great, but the usability of the new UI just isn't there yet...


 3:04 pm on Jun 25, 2009 (gmt 0)

got another one:

when editing an ad using the 'quick edit' feature (i.e. the box with the pencil in it) I can type in a line of characters, but it doesn't stop me going over the character limit. I then click save / finish and it saves the ad apart from any characters that have gone over the limit - no error message or warning.
Definitely need this fixing as it's pretty easy to make 'mistakes' at the moment...


 5:24 pm on Jun 25, 2009 (gmt 0)

Just a quick note that I'll be passing all the feedback added here since my June 18 post along, in this week's Advertiser Feedback Report.

I am actually sick and working from home where my connection is slower. (And so am I, heheh.) But I still plan to get the report compiled and sent no later than 12 hours from the time I post this. :)

Thus, still plenty of time for more feedback, if anyone has any.

Many thanks,



 5:50 pm on Jun 25, 2009 (gmt 0)

Mods, if this is not OK to post for any reason, please feel free to make it go away. ;)


As has been mentioned on the Inside AdWords blogs a couple of times recently, the folks behind the new AdWords user interface are holding a series of free Online webinars as a resource to help advertisers orient themselves in that interface.

The first webinar was on June 19th and we heard from many advertisers that it was quite useful - with at least one (netmeg!) adding that we should make sure that the webinars are more widely known.

A second free webinar is scheduled for tomorrow, Friday, June 26th at 11 AM PDT. And, with an eye towards making it more widely known, I thought I'd mention it for a second time in this forum. It's a good chance to get an overview of the new UI, directly from the folks who created it - and also a chance to ask your questions.

Here is the registration page, for those who might be interested:

Event Information: New AdWords Interface Training Webinar

As mentioned above, on that page, you'll also find a link to a Google Moderator page on which you may ask your new UI questions in advance, and/or vote on the questions already added by others.


<edit> Edit to make link clickable </edit>

[edited by: AdWordsAdvisor at 5:52 pm (utc) on June 25, 2009]


 6:19 pm on Jun 25, 2009 (gmt 0)

It's going to be available in video form on the AdWords YouTube channel, from what I understand. (In case you can't make the webinar)

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