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Pay Per Click Packages
so i opted for Pay per click from other company his competitor
Hyder_Ali

5+ Year Member



 
Msg#: 3884653 posted 9:05 am on Apr 3, 2009 (gmt 0)

Hello,

I'd business of software developing and done seo with one of the company name withheld. Well, I'm not satisfied with their result so i opted for Pay per click from other company his competitor. I'd gone through their packages and plans but i didn't understand some services which they provide. I'm listing that below.

-Conversion Code Consultation
-Initial Call Setup
-Campaign Tweaking
-Images Ads
-Click Fraud Support
-Google Analytics Setup Consultation (in this they have provided basic and advanced. What is advanced google analytics)

I know I should asked them about this but i thought if I got some better answers from here so after that I can know their answers.

Thanks for your reply.

 

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3884653 posted 11:05 am on Apr 8, 2009 (gmt 0)

I'm guessing you're pretty new to internet marketing and AdWords (my apologies if that was a bad guess).

Most agencies (not all, but most) who play more of a consulting role and don't do everything have a difficult time being successful with an account if the client does not know much about online marketing. Often the savvier the client, the better the agency's results (or the client knows enough not to choose certain agencies based upon interviewing the agency).

I would suggest you finding a book that is internet marketing 101 (just the basics of website design, analytics, SEO, PPC, usability) and read the book. The few hours it will take you to read this will better help you ask the correct questions and choose an agency that fits with your website's direction and positioning.

Here's the answer to your questions:

-Conversion Code Consultation
Most likely setting up Google's conversion code on your site to track conversions.
-Initial Call Setup
Kick off call to walk you through what they do and what you want to advertise for.
-Campaign Tweaking
Changing bids, ad copy, etc over time.
-Images Ads
Setting up image ads which run on AdWords content network.
-Click Fraud Support
If you find (or maybe them) clicks you don't think you should pay for, they will try to help.
-Google Analytics Setup Consultation (in this they have provided basic and advanced. What is advanced google analytics)
Google anaytics is a stastics package that gives you information about your visitors.

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