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Ad review queue time very long
More than a week to review a text ad.

 6:08 pm on Mar 31, 2009 (gmt 0)

Is anyone noticing that when you submit a new text ad it is sometimes taking an unusually long time to activate?

In some cases, I am seeing more than a week later that the ad has had zero clicks or impressions. (Other ads in the ad group do receive clicks and impressions so this is not a keyword issue)

I have been noticing this occur in more than one of my client's accounts.

Each time I contact Google they do agree that this is unusual and then review the ads, subsequently activating them.

The problem is that this keeps occurring.

Anyone noticing this?



 7:37 pm on Mar 31, 2009 (gmt 0)


Don't have an answer for you on it though. It is annoying, that's for sure.


 3:04 pm on Apr 1, 2009 (gmt 0)

This has also been my experience over the last couple of weeks, its getting slower, expectably at the weekends.


 7:52 pm on Apr 1, 2009 (gmt 0)

I'll pass that feedback along.

If I had to explain it, based on observation rather than having seen any actual data, I'd be tempted to say this:

Economy sinks --> many new advertisers decide to give AdWords a try - either as business owners looking for more traffic to their own sites, or as affilates hoping to be paid for delivering targeted traffic to sites that are not their own.

My best guess, at any rate. ;)



 8:15 pm on Apr 1, 2009 (gmt 0)

Yah, but there's more going on than that. See my upcoming rant in the AdWords Features I'd Like To See thread.


 9:11 pm on Apr 1, 2009 (gmt 0)

Mine are still getting approved almost right away.

Do existing advertisers get priority over new?


 12:38 pm on Apr 2, 2009 (gmt 0)

mine are slow.

suggest you provide your manual reviewers with a past approval rating so advertisers that have a very high compliance and appropriate targeting history are somehow streamlined or given provisional pre-approval.

work with mechanicalturk to up your manpower and lower your costs for these reviews. gawd, i hope hyper smart stanford grads aren't reviewing banners - they need to design a system to have it done. and that image recognition company you guys bought a few years back, get that into the mechturk process so it can both learn and speed things.

pretty please?

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