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How to create adwords selectable zones on your sites.
esllou




msg:3862881
 8:21 pm on Mar 4, 2009 (gmt 0)

When I choose content site placements, many of the sites have zones/slots such as:

- homepage, right col
- forums, center page top
- blue widget section, top

and so on. How do I create those for my own site? Is it something through AdWords...or AdSense?

 

JonW




msg:3862920
 9:09 pm on Mar 4, 2009 (gmt 0)

adsense channels + the option for site targeting.

though site targeted ads don't contribute much to the total earnings (about 5%). I'd guess that unless you have a really popular hi-volume site, that it wouldn't be worth the time to implement.

esllou




msg:3862930
 9:14 pm on Mar 4, 2009 (gmt 0)

OK, thanks for the info and thoughts on this.

RhinoFish




msg:3863520
 3:32 pm on Mar 5, 2009 (gmt 0)

if you can make your division thematic you'll see your adsense revenue go up a bunch. imagine people looking through the possible spots to plop ads, the better segmentation available, the more focused they can choose, they higher they'll bid. placements make it all possible.

yesterday i was configuring a couple of new placement ad groups and was looking for space for an energy drink. i came across tons of body building sites - and i wished they all had a segment called supplements or dietary aids so i could really use a high bid.

i think webmasters tend to think of placement, and less so about marketability of certain subpopulations of their visitors.

see here:
https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=32614

they demonstrate both Custom Channels and URL Channels in the above help file. imo, the URL channels are a great way to increase your adsense income by permitting better targeting on the other end for your space. the better appropriate sections can be targetted, the more valuable your space is too advertisers and google, and therefore to you too.

esllou




msg:3863629
 5:34 pm on Mar 5, 2009 (gmt 0)

yes, I've seen things a lot more from the adwords perspective and as you say, the finer the niche you can find placements for, the happier you are. I have about 30-40 sites targetting me as far as I can tell, so I might spend an hour splitting my site into 4-5 clear sectors. I've only split it into two halves for now.

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