I generally create small adgroups with < 10 keywords with tightly based text ads. However I want to try finding some long tail keywords based on a large number of city/states.
dallas tx widgets las vegas nv widgets new york ny widgets chigaco il widgets ..etc...
I've got a file with about 20k city/state combinations. Even though I can script a nice csv file to easily import into the adwords editor, I don't think I'd like to have 20k different adgroups (1 keyword per adgroup)
The easiest thing to do would be create 50 adgroups (one for each state) and dump all the cities from that state into that adgroup and use DKI in the text ads. I can use custom keyword URLs to pass the city/state to my site on a clickthough.
Does anyone have any ideas what the quality score would be if I dumped 1000 keywords into a single adgroup?
What's the best way to organize something like this?
I would probably set this up at campaign level, give each state it's own campaign, then geotarget that campaign to the state, and set up the keywords in relevant adgroups. you could have an adgroup for each term, with the cities apended, and an ad text relating to the keyword and state. for example
Campaign - California
Adgroup - Red widgets
Keywords red widgets city 1 red widgets city 2 red widgets city 3 etc
Ad text Best Red Widgets Red Widgets California For all your widget needs www.#*$!/california
[edited by: Yoshimi at 1:25 am (utc) on Feb. 21, 2009]