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Why use adwords when your number 1?
adamnichols45

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3854178 posted 7:35 pm on Feb 20, 2009 (gmt 0)

So then having just reached #1 for my most popular term what are the reasons for sticking with adwords?

Building my brand comes to the top of my mind what else can you think of?

I am also on average 9/10 top of adwords.

any feedback?

 

300m

5+ Year Member



 
Msg#: 3854178 posted 7:53 pm on Feb 20, 2009 (gmt 0)

More real estate above the fold is only going to help your conversions.

incrediblehelp

10+ Year Member



 
Msg#: 3854178 posted 7:56 pm on Feb 20, 2009 (gmt 0)

If it makes fiscal sense than why not generate more converison/sales?

buckworks

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3854178 posted 8:04 pm on Feb 20, 2009 (gmt 0)

When I have a strong organic ranking I usually like to keep AdWords going for that term but I'll use position preferences to make sure the ad rides lower on the page than the organic listing.

LifeinAsia

WebmasterWorld Administrator lifeinasia us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3854178 posted 9:16 pm on Feb 20, 2009 (gmt 0)

Who says you're going to stay #1?

Dlocks

5+ Year Member



 
Msg#: 3854178 posted 11:36 pm on Feb 20, 2009 (gmt 0)

So then having just reached #1 for my most popular term what are the reasons for sticking with adwords?
Because number one sometimes can't be reached for free for some search terms.

#1 Ad
#2 Ad
#3 Ad
#4 Search result company X.

So if company X would like to rank on the first positiion they will have to buy that spot.

[edited by: Dlocks at 11:37 pm (utc) on Feb. 20, 2009]

Khensu

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3854178 posted 9:07 am on Feb 21, 2009 (gmt 0)

Spin it differently, write the copy of your ad so it is not like the organic listing.

Give them another tangent to consider.

Yes, eat up as much real estate as possible on the page.

edd1

10+ Year Member



 
Msg#: 3854178 posted 12:44 am on Feb 22, 2009 (gmt 0)

I think the best thing is to answer your own question.

Measure clicks conversions and basically ROI for just the natural search traffic.

Then include an adwords ad for the same search term. Do your metrics improve/ stay the same/ ? There's your answer. Test and you will know.

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