This week the content network seems to have gone entirely dead for several accounts we manage. Not just for one adgroup or one campaign - but for the entire accounts. These accounts had previously been working fine for months or years in some cases. Now they've received zero impressions for the last several days. No emails from Google or anything posted in the accounts themselves to the effect that anything's wrong.
Anyone else experiencing anything like this? AWA - do you know about any potential Google technical issues this week?
AWA: I think this issue comes down to one of two things. In both cases I think Google has some homework to do.
(1) It's a bug in the system. It may only affect a small number of accounts at any one time, maybe because only a few servers in the Google universe are on the blink at any one time, but that's not really a good reason for ignoring it, right?
(2) It's related to the stuff being advertised in some accounts. If so, it would be *much* better if the ads Google has issues with were simply disapproved. People just don't know what to do if the content impressions for an *entire account* simply disappear. What do we have to stop advertising? What if we advertise many products in each account (like we do, for instance)? Which ads should we take down? And will the content impressions return if we take those down? When? What Google should do is simply disapprove the ads it doesn't like, and then leave the rest of the account - which could very well be 99% of it - running normally. (And update the editorial policies to reflect what additional stuff is not permitted to be advertised, if necessary.)