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Partners Don't Honor Match Types?

10+ Year Member

Msg#: 3835202 posted 12:15 am on Jan 27, 2009 (gmt 0)

Just reading the 3rd Learning Center module to brush up for my re-certification and noticed this tidbit under 3d. Keyword Targeting Overview:

"*Note: Partner sites donít recognize keyword matching options. Therefore, all keywords on these sites are treated as broad-matched keywords. "

I have been operating under the assumption that Partners DO Honor Match Types.

I create additional campaigns with lower bids to include only Search Partners and see click data for match types there.

What am I missing? It would certainly explain the poor performance of Partners to some degree.



5+ Year Member

Msg#: 3835202 posted 2:20 pm on Jan 27, 2009 (gmt 0)

That is a new one on me. I think some clarification is needed there. If they're talking about the content network it makes sense, but not with the search network.

Agreed that it explains a lot about search network performance if true.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3835202 posted 10:48 pm on Jan 27, 2009 (gmt 0)

Hmmm, wouldn't surprise me at all. Do No Evil is not included in the T's & C's of Google's distribution contracts.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3835202 posted 1:28 am on Jan 28, 2009 (gmt 0)

That's fairly amazing... and news to me, as well. I did, however, pull a quick keyword-query report filtered only for non-Google exact match traffic and I couldn't find any cases where the query didn't exactly match the keyword. Can anyone else confirm via data that match types are ignored in this fashion?

AWA, is this a new development - or, has it always worked this way?


10+ Year Member

Msg#: 3835202 posted 8:12 pm on Jan 28, 2009 (gmt 0)

My Google rep got back to me that the Learning Center is not clear enough. The statement is true for content but NOT search partners.

So all is as I thought is was which is a relief.


5+ Year Member

Msg#: 3835202 posted 3:04 pm on Jan 29, 2009 (gmt 0)

Read that line again.

Partner sites don't recognize keyword matching options.

Actually, search partners are capable or not capable to recognize the matching options, however in the case of Content Network (AdSense for example), the recognition comes from Google NOT the partner. (it is not your job as a website owner to mactch different queries). Google does that for you.

So back to the line. If they talk about recognize, so it means that the partner provides the technology. This case, it is search, and search is not provided by Google.

This is how I see it (maybe wrong).

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