Msg#: 3835202 posted 1:28 am on Jan 28, 2009 (gmt 0)
That's fairly amazing... and news to me, as well. I did, however, pull a quick keyword-query report filtered only for non-Google exact match traffic and I couldn't find any cases where the query didn't exactly match the keyword. Can anyone else confirm via data that match types are ignored in this fashion?
AWA, is this a new development - or, has it always worked this way?
Actually, search partners are capable or not capable to recognize the matching options, however in the case of Content Network (AdSense for example), the recognition comes from Google NOT the partner. (it is not your job as a website owner to mactch different queries). Google does that for you.
So back to the line. If they talk about recognize, so it means that the partner provides the technology. This case, it is search, and search is not provided by Google.