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18 Questions about Adwords Quality Score
Quality Score = Nightmare, please help
Leonardo Rossi

 7:06 pm on Jan 26, 2009 (gmt 0)

I love Google but I'm loosing my e-commerce business due to the Quality Score, since me and me and my family live on that revenue I've spent my last months looking for good material to make me understand it and fix it asap. Honestly I'm quite desperate.
I've summarized the most crucial questions in 18 points, if you can just answer to just 3 or 4 of them it would be amazing.

Thank You for your time, here comes the questions:

1. What is the MOST important factor in order to get a GREAT Quality Score?

2. How many types of Quality Score exists: Keyword Quality, Ad Quality Score and then?

3. Is a High CTR the most influent element to get a GREAT Quality Score?

4. An account with a low historical CTR will affect ALL future Campaigns?

5. What the min CTR needed to get a GREAT QS?
* She says 2%, is that true? [google.com...]

6. How the QS is different in a CPC Campaign than a CPM Campaign?

7. Is important to keep the number of Keywords inside a Ad Group low? How low?

8. What are the most important requirements for an e-commerce's landing page to get a GREAT Quality Score?

9. What is the best way to show the "Business Information" in a E-commerce's Landing Page to get GREAT Quality Score?

10. In which way your Account History influence my QS score?

11. Do I need a High historical CTR to get a GREAT QS? If yes: How high?

12. Landing Page Quality influence The Quality Score? If yes, landing page quality influence the performance in every circuit (Google, Search Partner, Content)?

13. What is most influent element in order to get a GREAT QS:
* A High connection between Keywords inside the same Ad Group
* A High connection between Keywords inside the same Campaign
* A High connection between Keywords and Words inside the Headline of the Ad
* A High connection between Keywords and Words indese the Body of the Ad
* A High connection between Keywords and the URL
* A High connection between Keywords and the result of the user's page results
* A High connection between Keywords and the URL
* A High connection between Keywords and Landing Page
* A High connection between the AD (Headline or the Body) and Landing Page, if yes with part of the landing page is most important? The <title>, <h1> <body> <meta> or keywords inside the <body>?

14. Inside the landing page, is it better to put similar words to the keywords or is it better to put the same identical keywords inside the landing page?

15. How often the Quality Score is updated?

16. If I get a low Quality Score what is the most vital thing I have to do to fix it?

17. Is better to DELETE or just PAUSE the bad Keywords?

18. Is important to set the ROI parameter inside the Campaign?

Thank You So Much,

-- Leonardo Rossi



 6:01 pm on Jan 27, 2009 (gmt 0)

Hi Leonardo.

For me, there are just too many questions to even start addressing.

Here is an idea.

Read the information inside the Adwords help area re: quality score, landing pages etc which will answer an awful lot of these questions. Read it a LOT!

Then ask yourself which SINGLE question, if I knew the answer would move me forwards the most. Then post that question here as clearly as is possible. Having one question in your mind at a time (1 really crucial question which is the key to your next stage of success) can be a really, really powerful thing.


 8:47 pm on Jan 27, 2009 (gmt 0)

why care about all that mess? just increase your CPC and spend more ;)


 9:45 pm on Jan 27, 2009 (gmt 0)

I agree with what Edd has said, but also, if you are having this many problems understanding what is happening in your account, and you are Dependant on the income, it may be a worthwhile investment for you to get a consultant in to fix your account asap, to give you the breathing space you need to learn more about adwords and how to manage them. A good consultant will also be able to answer a large number of these questions to help you learn.


 10:19 pm on Jan 27, 2009 (gmt 0)

If you were making income at one time and QS was acceptable, what's changed since then? I'd look at that FIRST.


 11:45 pm on Jan 27, 2009 (gmt 0)

I agree with Yoshimi. In my original post I suggested 2 possibilities. No.1 was hire a consultant to help you get some traction.

I didn't want to sound patronising so I took it out - but also I sincerely believe that the approach I outlined is the best one. Your adwords account is a system and, I believe, at any one point in time there is only one thing that is snagging the system. If you can turn that snag into a succinct question you are about to make big progress my friend.


 4:53 pm on Jan 29, 2009 (gmt 0)

Yah, you definitely need some help. And it's in no way a reflection on you - I have said many times that AdWords has grown into this beast that's virtually impossible to manage unless it's pretty much the *only* thing you do - the average business owner, who has to spend time running all the other parts of his business - simply can't do it efficiently anymore. That's something Google really needs to work on, and some of us need to keep making noise about it.

That said - the AdWords Learning Center [google.com] can be a big help - people think it's only for studying for the certification exams, but it's great practice for end users as well.

And I *highly* recommend the AdWords Seminars [services.google.com] if you can find one close to you - or even if you have to travel some to get there. I go myself anytime there's one close to me, and I'm considered something of an expert. For one thing, I can always use a refresher on what I think I know, I always learn something I *didn't* know, and there are always new things and strategies to talk about - plus you get to interact with other AdWords users, and learn some of their issues and strategies as well.

If your business depends on AdWords, the seminars are probably the best spend you'll ever make. I was able to come back and implement things I'd learned *the same day*.

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