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New adwords account little to no impressions?
J_RaD




msg:3834240
 3:29 pm on Jan 25, 2009 (gmt 0)

I've had to open a new adwords account for accounting reasons.

I've recreated all my ads and keywords list almost exactly as they were.

In the old account google was telling me to spend $1,700 a day to get max traffic. Now I have trouble just getting to $100 a day. Does google treat new accounts differently then established accounts?

 

Yoshimi




msg:3834559
 8:32 am on Jan 26, 2009 (gmt 0)

Yes, established accounts have a quality score, new account's don't so you will need to bid more oin a new account to get the same positions you were getting in the established account.

J_RaD




msg:3834735
 3:02 pm on Jan 26, 2009 (gmt 0)

yes i can tell im having to bid ALOT more but google is giving me a very small slice of the traffic.

Yoshimi




msg:3834736
 3:07 pm on Jan 26, 2009 (gmt 0)

Are all of your campaign settings exactly the same? pull a report to check your impression share which should point out whether it is likely to be quality score or budget that are preventing you from getting more traffic.

J_RaD




msg:3834860
 5:24 pm on Jan 26, 2009 (gmt 0)

quality score is "OK"

the adwords editor rates them 7,8,9 - budget Is def not a problem I've got it set at 2k a day and im having a problem just spending 100 bux.

going back into the history of the old account(one day) I was getting

6,100 impressions - 123 clicks - 2.01% CTR

and google was telling me to spend more money cause im not capturing my full market.

my new account is at a whooping 30 impressions.

something is WAY off. its my EXACT keyword list from my old account.

Yoshimi




msg:3835128
 9:50 pm on Jan 26, 2009 (gmt 0)

what sort of positions are you averaging now compared to previously?

J_RaD




msg:3835131
 9:53 pm on Jan 26, 2009 (gmt 0)

Same - I keep all my ads 1-2

Yoshimi




msg:3835409
 8:49 am on Jan 27, 2009 (gmt 0)

without looking at the accounts I'm out of ideas i'm afraid.

[edited by: engine at 12:24 pm (utc) on Jan. 28, 2009]

J_RaD




msg:3835711
 3:49 pm on Jan 27, 2009 (gmt 0)

They have charged the CC card 3 times in 6 days for the pathetic amount of traffic they were giving me.

each day only giving me about $50 worth of traffic - everytime the card was clearing and everything was fine

day six they save they've given me $700 worth of traffic and charged me for it. It says its about 200 clicks now but my campaign managment doesn't show that traffic anywhere yet.

My tracking links reflect a spike thought. It seems they really take it slow with new accounts. I'll have to wait for my numbers to update.

[edited by: J_RaD at 3:51 pm (utc) on Jan. 27, 2009]

edd1




msg:3835840
 6:08 pm on Jan 27, 2009 (gmt 0)

I've got to ask. Are you measuring ROI? The sooner you are able to do this, the less you will worry about the other stuff.

There's nothing better than knowing your numbers, conversion rate/ value etc and being in a position to want as much traffic as possible because you know exactly what each click is worth to you.

J_RaD




msg:3835843
 6:11 pm on Jan 27, 2009 (gmt 0)

Yep - I've been running this campaign for over 2 years and the ROI is great - i've got a xls that tracks my conversions and traffic for everyday of the week.

Im not just trying to suck as much traffic as possible. My keyword list is very narrow. Im just trying to get it back up where it used to be.

[edited by: J_RaD at 6:12 pm (utc) on Jan. 27, 2009]

J_RaD




msg:3835934
 7:46 pm on Jan 27, 2009 (gmt 0)

that was it - the gates of traffic have opened.
Everything is back to normal as of today. took me 6 days to get there though.

SO FYI for people that setup new accounts.

edd1




msg:3836108
 11:47 pm on Jan 27, 2009 (gmt 0)

Congrats. If your intentions are good, there's always a workaround!

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